44%
would repurchase
3.7/5
package quality

price range

description

ingredients

ammonia

Reviews

Reviews


2.0
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12 years ago

My problem: this didn't make my hair fall out or break off, like many people say, but: I started out with dark brown hair that was supposed to get about 2-3 shades lighter (packaging said it would...

About reviewer (620 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown



5.0
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12 years ago

I absolutely love this color. I've used pretty much every drugstore hair color on the market, as well as some from Ion and Wella, and this is amazing. The mousse is super easy to use, but you do...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlack, Straight, Fine

EyesBlue


1.0
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12 years ago

i wanted to try something different besides the same old Feria, which i won't be doing again for a long time.This made my hair fall out/break off. Pretty awful stuff. The only good things about it...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBlack, Other, Other

EyesGreen


2.0
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12 years ago

***UPDATE from my previous review.*** I am not a fan of this haircolor anymore. How do you do a root touch up with this foam? You can't at all. It's not even an option in the instructions. Also,...

About reviewer (46 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesBlue


1.0
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12 years ago

After using Garnier Nutrisse for years and finding it foolproof I decided to give Sublime Mousse a go as it looked like it would be slightly less messy. I have dark brown hair and quite a bit of...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesHazel


1.0
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12 years ago

I have been dying my hair for 20+ years. I purchased and used the Sublime black hair dye. After applying the dye my head started to itch severely. Since then, my scalp and hair are severely dry...

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Medium

HairBlack

EyesBrown


3.0
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12 years ago

Tried this is dark copper blonde,, the picture on the box is quite similar to what my hair usually looks like { I've been coloring for 16 years or so } so I thought I'd give it a go.. luckily I can...

About reviewer (214 reviews)

Age36-43

SkinNormal

HairRed

EyesBlue


2.0
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12 years ago

Like the previous reviewer noted, this product dried my hair like straw *_*. Haven't colored in two months so my hair WAS in silky good shape. The foam is easy to dispense and no dripping is a...

About reviewer (18 reviews)

Age56 & Over

SkinCombination, Olive, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
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12 years ago

I love thisss! It's so much easier to dye hair now since I prefer to do it myself.It takes 10 minutes for my little longer than shoulder length hair:)It dries it up a bit but that's not a problem...

About reviewer (19 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBlack


5.0
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12 years ago

REVOLUTIONARY PRODUCT! I will ALWAYS use foam! I was afraid it would not cover because I am old school, but it did BETTER than gloppy dyes or cremes. LOVE this product. -Easy to apply (my hair...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrown

EyesBrown


1.0
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12 years ago

This literally made no change in my hair color whatsoever unless you count the brassy tone it gave my roots. It was awful! I bought a shade 2 times lighter than my current shade and I ended up with...

About reviewer (4 reviews)

Age44-55

SkinOily

HairBlond

EyesGreen


2.0
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12 years ago

My hair before was highlighted blonde, and I decided going fullout blonde using the medium blonde kit. I just blowdryed my hair it has an orange tint to it! Ugh.

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlond

EyesHazel


5.0
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from

12 years ago

Love the new formula, the foam makes it so easy to do. I dye my hair to reduce the redness it takes on from the sun and it works perfectly. The colors are true to the box and one box is enough to...

About reviewer (26 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


5.0
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12 years ago

I don't understand how this product has such poor reviews. I absolutely love it! I previously had blonde highlights and my roots were looking terrible so I decided to save myself some money and...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesBlue


2.0
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12 years ago

I would not recommend this product. I had dark brown hair and I bought this product in Pure Black. I tried it and thought it would be easy enough for ANY hair product to turn dark brown hair to...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


1.0
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12 years ago

This product was awful! Box was pricey, and I had high hopes for this. I bought a redish tint, and dyed my naturally light brown hair with it. It came out a bright orange! after washing with color...

About reviewer (13 reviews)

AgeUnder 18

SkinAcne-prone, Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


4.0
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12 years ago

I decided to try out this product on a whim as I had coupons for it. I picked up two boxes of Pure Light Brown, hoping it would cover my 3 inch roots and give my hair a simple, pleasant brown shade...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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12 years ago

it's a just "ok" product when you buy it on sale price.

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesOther


1.0
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12 years ago

This must be one of the worst cosmetic products that I have ever bought. It does nothing. Not only does it not cover grey hair, it does not cover anything. Seriously, I look as if I haven't had my...

About reviewer (14 reviews)

Age30-35

SkinCombination, Medium

HairBrunette

EyesBrown


1.0
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12 years ago

As someone who uses home hair dye every 6-8 weeks, I don't consider myself a novice when it comes to hair color. This product was a huge disappointment. I thought a mousse formula would be a...

About reviewer (1 reviews)

Age36-43

SkinCombination

HairBlack

EyesHazel