Luscious is a peach creme color, similar to Revlon's Almost Nude and MAC Jubilee, only more sheer, and a bit brighter and more coral. I was looking for a creamy, really smooth lipstick, and this fits the bill perfectly. The peach looks good with my pale, warm coloring. It is very sheer, but if it were more opaque, it would probably look chalky or too orange. YMMV, though, if you want more color payoff. I would like to try Rumi Joon, because I think that is a better nude. The color selection seemed too dark for my coloring, but since they are sheer, some are worth a second look. As with most moisturizing lipsticks, this doesn't wear for long. Can't have it both ways, I guess. I love the smooth texture of this so much that I would definitely buy another, even for the $20 price tag.