I really, really love this mascara! I've been trying a few new ones but I'm definitely going to purchase another of these once I'm all out of the new ones. I have long lashes and I think this works well for me. It lengthens my lashes a lot and it's very buildable without clumping. The brush separates all my lashes and I love how dark this mascara is. It makes my lashes look amazing. And it's inexpensive! I can't wait to buy it again.

This is an awesome drugstore mascara.It gives you a natural full look and with several coats an obvious dramatic look.It doesn't clump,it's great and so cheap.This is my everyday mascara and I definitely recommend it.

LOVE this stuff! I have tried many mascaras and this is one of the best. Good price, and cute packaging!

I like this mascara, it gives nice length to my lashes, without too much clumping. I can't remember how much this was, but it was pretty reasonable. I like the wand, it's the right shape for my lashes

I love this mascara. It's not perfect and I haven't given it 5 stars out of 5 just because I haven't found the perfect mascara yet, but it really satisfies my needs. It's very light so it doesn't make your lashes heavy, but it's deeply black and liquid so it spreads perfectly. The brush allows to reach even the small, short lashes of the inner eye. You would need a curler before applying but otherwise it's perfect and I love the packaging. I'm definitely going to buy it again as long as the price is pretty cheap.
Recommended for a "fan" effect on already medium-long lashes, especially if you don't want them to be too "fake" or thick.

This was my go-to mascara for the longest time. Its applicator is great and spacious, and the product itself was perfect consistency. I always get compliments on my eyelashes-- especially if I've got this lovely stuff on. :)

To start off with, I have short eyelashes so I'm not usually picky with mascaras. I've also used a few other Rimmel mascara's and they seemed to be okay. This one, however just did not work at all for me. I have the one in black & non waterproof and it weighed down my lashes so much. I tried curling my lashes and even heating my curling wand but nothing seemed to help. I also tried layering it on with another mascara as a base and it still weighed my lashes down. The wand is decent, it's a rubber one which I don't mind though I don't usually prefer this. I'm not going to be purchasing this again. On the other hand, the packaging was nice (a sleek black tube with pink font). Mascara was just too heavy and it absolutely was not volumizing; if anything it was more lengthening.

so glad I picked this mascara by chance. It's my favourite, and I have tried a lot of drugstore and high end mascaras. It makes my lashes look so long and curled without clumps within the first coat. However the curl doesn't last so unfortunately I will probably have to curl my lashes after applying another coat, a couple of times throughout the day to keep the long lashed look (which I know is really bad but...) Despite these drawbacks it's my firm favourite, and cheap as chips!.

I really wanted to like this mascara, but I just couldn't. The packaging is probably the nicest thing about it with the gold textured lid but the brush was just awful. I don't like rubber comb brushes and prefer bristles as I feel they coat my lashes better. One thing I found always happening was when putting the brush back in the bottle it would bend and flick out, getting mascara on my hand, irritating when you're in a rush.

Overall it doesn't make much of a difference on my eyelashes. I prefer a thicker finish and this just didn't provide it unfortunately. I won't be buying again.

I have lashes that point downwards because of my monolids.
good mascaras are strong enough to push my lids up and hold a curl.

This mascara (I got on sale), doesn't do anything for my lashes...maybe some length but ZERO volume. It weighs my lashes down if I try more coats.

The mascara is a flat black matte and doesn't flake or smudge but there are better mascaras out there for the price.

One good upside, is that this mascara is excellent for bottom lashes. Not only does it weigh it down (which is what you want with bottom lashes...to go down and darken), but the comb is easy to maneuver. Again, there are better mascaras (i.e. maybelline lash discovery) that work the bottom lashes better.

Only plus side is that it's decent drug store price with so-so quality. The packaging is so cute...but cute quilted packaging can't compensate a mediocre product.

Not impressed, and will not buy again.