75%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


5.0
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13 years ago

I am DEVASTATED! (sorry for the drama) BUT - I have been sporting the platinum blonde look for 4 months now. Although it's a totally high maintenance look, I love it! After much - MUCH -...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlond

EyesBlue



5.0
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13 years ago

All i can say is that i LOVE LOVE LOVE this product,i recently went all blonde on top (my natural color is a very dark brown color,about a level 4-5) and whenever i bleach my new growth (roots)...

About reviewer (1 reviews)

Age25-29

SkinCombination, Medium

HairBrunette

EyesGray


3.0
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13 years ago

LOVED the color! I wanted white/purple/sliver and this toner did just that, but it didn't last. I left it in for about 45 minutes, it came out beautiful but the color only lasted like four days...

About reviewer (3 reviews)

AgeUnder 18

SkinVery Dry, Fair

HairSilver

EyesGreen


5.0
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13 years ago

Jeez laweez, I can't believe all the terrible reviews on this toner, but let me tell you why. I'm naturally a level like, 3 or 4? I have med-dark brown hair, and I'm a platinum blonde now. When I...

About reviewer (6 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlond

EyesBlue


5.0
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13 years ago

I used have bleached, pale yellow hair. I heard so many good things about this toner, sure enough.. the wonderful comments were true! This toner is amazing. Leaves my blonde hair super white. On...

About reviewer (8 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairOther, Other, Other

EyesGreen


4.0
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13 years ago

I do my own hair i bleach certain parts & after having black hair and going somwhat blonde i would say i would use a toner this is my goto toner if silver lady is out but they both depend i would...

About reviewer (14 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesBlue


5.0
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13 years ago

Wow. This product just saved my ass! I am naturally a medium brown with light goldish highlights. I wanted to go to a cool almost platinum blonde. I lightened my hair with Ion Powder Lightener...

About reviewer (37 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Curly, Medium

EyesGreen


5.0
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from

13 years ago

LOVE this toner.I wear white/platnium/pale ash blonde color majority of the time and this gets that crisp white tone.I apply it on damp hair and take it off after 5 minutes..it grabs so longer than...

About reviewer (17 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


1.0
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13 years ago

i need help!! when i was going blonde i saw on a video someone using this stuff and saying it removes the brassiness and gets you snow white hair. So i had some parts of my hair yellow from the...

About reviewer (1 reviews)

Age19-24

SkinDry, Fair

HairBlond

EyesHazel


5.0
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13 years ago

After realizing I had at one time or another colored my hair just about every color known to humankind, it dawned on me that, while I had gone a darkish honey blond a couple of times, I'd never...

About reviewer (61 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairSilver, Wavy, Coarse

EyesBlack


1.0
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13 years ago

I started with bleached blonde hair that was a little too yellow for my liking. This toner turned my hair an awful lilac shade. **TIP** if you have used this product and it did the same to your...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesOther


5.0
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13 years ago

Love this toner, I have several bottles of it right now so I don't run out at the last moment. It gives the platinum blonde results that I want. It sometimes turns my hair grey, but only if i wash...

About reviewer (3 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

13 years ago

***UPDATE*** Wella has changed their packaging, it isn't in a yellow and white box anymore, it comes in a pale blue and white box now. And yes, The T18 Ash Blonde IS the same as White Lady. The...

About reviewer (19 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

14 years ago

Probably one of, if not the best toners in the world. Also, Clairol has discontinued EVERY colour of their Clairol Creme Toners...so Wella is all that's left (sadly P&G owns Wella, as well as...

About reviewer (103 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
Created with Sketch.

14 years ago

I am surprised at the bad reviews. I have been platinum for years now, and I have tried so many different toners. I like Clairol Creme toners, and Manic Panic toner. I like Wella White Lady too. I...

About reviewer (135 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBlack, Straight, Medium

EyesBlue


5.0
Created with Sketch.

14 years ago

** Everyone using this to tone your blonde hair, make sure the box actually says "T-18 WHITE LADY" and the color of the mixed toner is VIOLET, not red or brown or anything else... if its any other...

About reviewer (77 reviews)

Age19-24

SkinNormal, Tan, Cool

HairBlond, Wavy, Fine

EyesGreen


3.0
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14 years ago

Went from dark brown to a greyish/sandy blonde. I think i bleached my hair to the bananna color everyone talks about, but was scared to over bleach it. Then, I toned with with Ivory lady. I left...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesHazel


5.0
Created with Sketch.

14 years ago

I went from dark brown to planum blonde with quick blue beach and then white lady. I left it on for 5 mins and then rinsed my hair looks awesome! But I don't know y the package says lv for 30...

About reviewer (20 reviews)

Age19-24

SkinDry, Fair

HairBrunette

EyesGreen


5.0
Created with Sketch.

14 years ago

I bleached my hair using quick blue and 30 vol and used Ivory Lady and thought my hair still looked too brassy. So I was weary to use White Lady after reading these reviews, but I ended up...

About reviewer (4 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue


1.0
Created with Sketch.

14 years ago

I have had platinum hair for awhile now, and was doing a touch up. I normally use clairols toners, but had heard such great things about wella's toners that i thought i would give it a try. i...

About reviewer (3 reviews)

Age19-24

SkinNormal, Other

HairBlond

EyesOther




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