75%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


4.0
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11 years ago

My hair is bleached, but the ends were previously dyed brown a couple years ago, so they are a light blonde, while my hair to my jaw is platinum. The difference isn't that noticeable, but I still...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair

HairBrunette

EyesGreen



5.0
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11 years ago

OMG! I am soooo happy!! Ok so I went to a salon....(no really!!!) and it wasn't one I normally go to and so the "manager" who I paid extra for left me with some orange brassy roots! I went back to...

About reviewer (330 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


5.0
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11 years ago

Wonderful product! Really impressed with it. I have naturally medium brown hair that I wanted to turn blonde. I bleached it until it was thing weird orange-y yellow colour, then I waited almost...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBrunette, Straight, Fine

EyesHazel


5.0
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12 years ago

This toner was awesome when I had platinum hair I would bleach it out wash with Regis silver shampoo mixed with John Freida blonde shampoo in the champagne color. I would wait a day or two before I...

About reviewer (175 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

*****BE CAREFUL ABOUT HOW LONG YOU LEAVE THIS PRODUCT ON!!!!!!! Even though the instructions said up to 30 minutes, I left it on for 8 minutes after reading all the reviews on here. SO glad I...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBrown


1.0
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12 years ago

I wanted my hair to be lavender, so my plan of action was the bleach the crap out of my (extremely) dark brown hair, then tone it with this to make it grey or white, then dye it lavender. I didn't...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Tan, Cool

HairOther, Wavy, Medium

EyesBrown


4.0
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12 years ago

I hope someone could learn from this as I wish someone would have stated this on here before I did what I did. First off, do not, again, do not use this toner a day after you have bleached...

About reviewer (159 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlond, Straight, Medium

EyesHazel


5.0
Created with Sketch.

12 years ago

After spending tons of time and money on this and bleaching products, I finally got to experience the results everyone was talking about. I bleached my hair with Ion Color Brilliance Creme...

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGray


5.0
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12 years ago

Been using this toner for years on my platinum hair. My holy grail product.

About reviewer (1 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairBlond, Straight, Medium

EyesBlue


2.0
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from

12 years ago

Wellll I wouldn't say this made a *huge* difference on my hair, but I may have not used in to its full potential. I have bleached highlights (one application of bleach) that were quite yellow the...

About reviewer (22 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

12 years ago

I live for wella color charm after using this product one time! I absolutly love the way it applied to my hair effortlessly. I was a little scared to leave it in to long cause I had herd horror...

About reviewer (5 reviews)

Age19-24

SkinAcne-prone, Tan

HairBrown

EyesBlue


2.0
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12 years ago

This product works all right. I bleached my hair, then washed with shimmer lights purple shampoo. I left that on for 15 minutes, then put the toner in for about 10 minutes. I STRONGLY recommend a...

About reviewer (24 reviews)

Age30-35

SkinDry, Fair

HairBlond

EyesBlue


5.0
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12 years ago

i LOVE this toner. when i read all the reviews i ran to get some right away. When i first used it, it turned my hair a little too purple, so i assumed it was because my hair was just a tad bit shy...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBrown


3.0
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12 years ago

I had just bleached my hair recently..it turned out yellow-y, which is normal, so I read that I should use T18. & I did, twice! It still did nothing to my hair. I want SILVER hair. It turned the...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

12 years ago

I 100% reccomend this for someone who wants a platinum look. Personally, this is way too difficult to keep up. The color I normally use was out and I decided to try this. I usually go for a...

About reviewer (1 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBrown

EyesBlue


5.0
Created with Sketch.

12 years ago

I bought this solely off of these reviews and I must say MUA didn't let me down. I had light to medium blonde hair (9N) that I recently lowlighted with a 5N (Light Neutral Brown). I decided that...

About reviewer (475 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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12 years ago

I have used this shade many times,and I absolutely love it! It always tones any trace of yellow in my hair,and makes it a perfectly cool,platinum blonde. Also, the shade has not been...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


1.0
Created with Sketch.

12 years ago

I bought this because it was recommended by one of the girls at Sally's since she said it should take out the brassiness of my hair. I did research on it and everything. A lot of people swear by...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
Created with Sketch.

12 years ago

So I was nervous when they changed the product and packaging (no longer says white lady) but I took a gamble and used it anyways. And it worked the same for me. I use Loreal Feria Extra bleach...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


2.0
Created with Sketch.

12 years ago

I used this last night on my bleached hair with a 10 volume developer and my hair is grayish purple. I bought it at Karen's Beauty Supply and the girl there told me to leave it in for 15-20...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue




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