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114 products

2,628 reviews

72% would repurchase

Recent Joico Reviews

Shampoo -Joico -Joico Color Endure Violet Shampoo

on 4/16/2018 11:41:00 AM


This was a good purple shampoo for a great price. I purchased a 1L bottle for under $20 on sale. Did a good job toning the brass. I’d likely purchase again in a pinch but I’ve tried other products that work better and generally just like better.

Hair Treatments -Joico -K-Pak Color Restorative Styling Oil

on 3/17/2018 10:12:00 PM


This product got me started on my protein-product journey but I don't love it. It adds 'slickness' but not any real strength or hydration. It's basically just expensive gloss drops.

3 of 3 people found this helpful.

Hair Treatments -Joico -K-Pak Liquid Reconstructor

on 3/17/2018 10:03:00 PM


Yes! Yes! Yes! I have tried a lot of treatments with protein and finally found the best one for me. I have fine hair that's prone to breakage and splits. I really like aphogee's keratin treatment but it's just a chore to use. This is wonderful. Combined with my beloved Redken Diamond Oil intense, it gives my waves the smoothness and definition I've been searching for.

2 of 2 people found this helpful.

Conditioner -Joico -Body Luxe Thickening Conditioner

on 2/22/2018 9:00:00 PM

I bought the 1 liter bottle on sale at burlington coat factory and i used it continuously more than a year!!! I loved this conditioner, it smells nice and it makes my hair soft and shiny, I don't know about the volumizing part, maybe the difference is subtle, but i do recommend it.
My hair is oily and straight, processed but not damaged.

1 of 1 people found this helpful.

Conditioner -Joico -K-Pak Color Therapy

on 1/5/2018 7:53:00 PM


Background: Coarse, highlighted/over processed/dyed multiple times thick Asian hair
This stuff sucks... I used it twice and it made my hair frizzy and dry/crunchy. My roots/scalp were fine and I didn't experience a greasy feel as others mentioned. Thank GOD for Ulta's great return policy since I exchanged this for Joico's moisture recovery line which is great.

2 of 2 people found this helpful.

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