This review is specifically for the shade "African Violet." I absolutely love bold lipsticks. I'd never seen a color like this before and it was only $2 (regular price at Rite Aid), so I snatched it up. I am so glad I did.
In the tube, it's a bright medium purple that is decidedly cool-toned. On my lips, it wears more pink than I would have expected, but I think that's a good thing. The color is really unique, but still flattering and not too out there. When I wear this, I let my lips be the star of the show, finishing the look with flawless skin and simple coat of mascara. I don't have particularly full lips, but this color really draws attention to the shape of my mouth and makes my lips looks luscious.
The formula is creamy, easy to apply, and doesn't dry out my lips. The lipstick is very pigmented. It does transfer easily, but the staying power is actually pretty good because it seems to stain my lips.
The only beef I have with this lipstick is the packaging, which is terrible. You have to be really careful removing the cap, but that's the norm for cheap lipsticks. The real problem is that every time I twist the lipstick up, part of the product rubs off on the side of the tube. It's messy and annoying. Not sure if this is a problem with all of them or if I just got a dud.
Still, I definitely recommend this. It's also fantastic under any sort of bright pink to create a next-level fuschia you can see from a mile away. A must-have for lipstick lovers who like to keep it bold and fun, but always pretty.
EDIT: I recently tried the "Hibiscus" shade. The color is beautiful; I'm very pale and expected it to wear like a variation of hot pink on me, but it's more of a bold coral. It's very unique and looks expensive. Once again, pigmentation is excellent and the formula is creamy, moisturizing, and very forgiving if your lips are in less than perfect condition. HOWEVER, I lowered my overall rating by a star because the packaging is just SO terrible. I have the same problem with this lipstick that I had with my last one where the lipstick rubs off on the side of the tube. It is extremely messy and makes me not want to take this lipstick anywhere with me. The colors/formula in this line are really wonderful, but I'm reluctant to purchase again based solely on how crappy the packaging is since there's nothing worse than getting lipstick everywhere.