I had seen this brand in chemists a couple of times and even though they sold a small variety of fair foundations (which seems to be a rarity these days), I just couldn't bring myself to purchase a brand called "Models Prefer", just seemed a little too cheesy and cliche to me.
I use to use a brand from the Covergirl brand which was nice and thin to apply, but always left blotches that I had to attempt evening out. I only brought this brand as a one off when my usual Ivory in the Covergirl range was all sold out and there was nowhere else open to purchase a decent foundation. A sales assistant (also with pale skin) suggested this brand of foundation and the lightest colour (shell) and I brought it as a temporary substitute.
BUT now I am HOOKED! it has amazing coverage, evens out well (NO orange blotting!) and is long lasting, still on my face at the end of a long day, which is great considering most foundations tend to fade throughout the day and need some re-application. Also, not much else is required with this brand. I use to put a concealer over the top of the Covergirl stuff, but with Models Prefer not much else foundation/powder based is needed.
I was surprised to see some negative comments on here and although I cannot talk for everyone, if you have fair/pale skin, do yourself a favour and give the "shell" foundation tone a go! its under $20 and if often on sale too.