Frequently asked questions • Product Reviews
Q: How do I review a product that's not on MakeupAlley?
A: You must be a registered member, and complete at least one review of an existing product, before you can add new products to the MakeupAlley database.
Once you have completed your first review, go to Add a Product to add a new product. Please search first to verify that the product isn't already in our system.
Q: How do I edit my reviews?
A: To edit your reviews, go to My Reviews, find the review you wish to edit, and click on Edit under Actions. You can also find the link to My Reviews from the Product Reviews main page, when you're logged in.
Q: How do I write a review for a brand that's not on MakeupAlley?
A: Conduct a search to find the product on the Product Reviews page, and select Unlisted Brand from the dropdown brand menu.
If the product isn't in the MakeupAlley database, you may Add a Product. You must complete at least one review of an existing product, before you can add products to the MUA database.
You may also submit a request about having a new brand added by writing to us through the Contact Us link at the bottom of any page.
Q: How do I know what to write in a review?
Tips for writing a great review
These tips were gathered by MakeupAlley members and are meant to be used as helpful guidelines - they’re not rules to ‘review by.’ All members’ reviews are unique - and that's what makes them so helpful!
Be Yourself - Give us the real skinny and be yourself! Put the ‘you’ in your review — this is what makes MakeupAlley so special!
Be Specific - Offer details to help other members understand exactly why you loved or disliked the product.
Stay Focused - Focus your review on the specific product you are reviewing (rather than the Brand itself or other products manufactured by the same Brand).
Tell A Story - Walk us through your experience with the product…did it last all day? How did your skin react to it? Did you receive compliments? Did anything funny or alarming occur during application or use?
Use Your Senses - Tell us about how the product felt, smelled, and tasted (lipstick, anyone?). Describe the texture, pigmentation, appearance on the skin, staying power, etc.
Make Comparisons - If you have used similar products, feel free to compare/contrast them to the product you are reviewing if you feel it is relevant and adds value.
Put It Into Context - Tell us about the product you’re reviewing relative to other products in your routine (e.g. "I applied this product after I applied my foundation but before my loose powder.”). Tell us about other products you used with the product you're reviewing if applicable (e.g., “I used this foundation with XYZ primer and it was horrible, but when I put it over ABC primer, it went on like butter, so YMMV.”)
Make It Fun - If something funny happened with the product, tell us about it!
Give It Some Time - It can quite a few tries to determine whether or not a product works for you. Take your time to get to know the product so you can offer the most helpful advice.
Insert A YouTube Video - MakeupAlley allows members to insert YouTube reviews within their Product Reviews on makeupalley.com. Simply copy and paste the URL link into the Review box. Please note that the video must discuss the identical product and/or shade under which the review is placed on makeupalley.com. (i.e., if you are reviewing CoolBrand’s ABC eye makeup remover in your video, do not insert it in a review of CoolBrand’s XYZ eye makeup remover). Reminder: links and/or urls to blogs and/or channels are prohibited on MakeupAlley except on a member’s profile page.
Reviews Are Living Things - Don’t forget that if you change your mind about a product, you can always edit your Review! Did the manufacturer change the formula so that your former 5-Lippie HG now belongs on the ash heap of history? Update your review to reflect this.
Play By The Rules
Be Honest - Only post reviews of products you have personally purchased and tested (don’t write reviews based upon someone else’s experience with the product).
Be Respectful - Use common sense and good taste when writing Reviews; MakeupAlley is a site for users 13+, so avoid profanity, and any written content and/or images that violate our TOS.
Stay On Task - Please steer clear of any advertising or promoting on behalf of a brand or affiliated company. Impartial reviews are what sets MakeupAlley apart!
Speak Your Mind - We do not accept reviews initiated by BzzAgent, Influenster nor any other company that offers consumers free products in exchange for - nor with the expectation of - a review.
Specific questions to help get those creative writing juices flowing!
Mascara: Did it bring out your eye color? Was it clumpy? How was the brush? Smudge? Waterproof? Volume?
Eye Shadow: Easy to apply? Matte finish? High Shine Shimmer?
Lotion: Scent? Texture? Application? Portable or not?
Shampoo: Hair type? Scent? Frequency of use?
Foundation: Long lasting? Easy to apply? Thickness/consistency? Skin type?
Lipstick: Consistency? Color? Long Lasting?
Facewash/Bodywash: Skin Type? Dryness after? Scent?
How would you improve the product?
Do you recommend it?
How does it compare to alternatives
Would you buy it again?
Your responsibilities when writing Product Reviews
Each member is solely responsible for the content of her/his own Reviews on makeupalley.com as follows:
Product Reviews must reflect your true, personal experience with a product; they may not contain promotional information from - nor affiliate links to - the manufacturer or affiliated company of the product.
Review content must be regarding a specific product; Reviews may not solely contain commentary on a Brand and/or its business practices.
Product Reviews may not violate any third party’s rights, including but not limited to any breach of confidence, copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right (i.e., members may not post reviews on MakeupAlley that they have copied from another person, website, or other media).
Product Reviews may not contain any sales, marketing or advertising content, except as/if otherwise permitted in MakeupAlley’s TOS. Reviews must express the opinion(s) of each member and may not contain any text that falsely states - or implies - that the opinions expressed in the Review are endorsed by MakeupAlley.
MakeupAlley reserves the right to investigate and take legal action against anyone who violates these rules, including without limitation, removing the offending Product Review; terminating membership(s); and/or blocking access to the site. The exercising of these rights is at the sole discretion of MakeupAlley.