About the brand

Since starting the Huda Beauty blog almost 10 years ago, Huda built an engaged community who are the heart and soul of the brand. The THOUSANDS of comments that flooded in over the years gave Huda a deep understanding of what people were most concerned about. Huda identified a want and need for gentle, effective, simplified skincare that can easily fit into any skincare routine. Being a beauty blogger, Huda has tried and tested almost EVERYTHING on the market, giving her a unique insight into beauty and what works and what doesn’t. Add to that Huda’s wide-ranging personal experiences with skincare and endless tips from the worlds leading dermatologists over the years, Huda’s skincare expertise is truly exceptional.

https://hudabeauty.com/us/en_US/wishful

Overall rating
3.6
Created with Sketch.
71%
would repurchase
3.6
Created with Sketch.
Overall rating
71%
would repurchase

Latest Wishful Reviews

Honey Whip Peptide Moisturizer
5.0
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3 months ago

Wishful has been mixed for me in the past. But this Honey Whip moisturizer has renewed my interest in the brand. A thick creme that needs to be massaged in for a few moments. Gives skin a...

Honey Whip Peptide Moisturizer
5.0
Created with Sketch.

3 months ago

Wishful has been mixed for me in the past. But this Honey Whip moisturizer has renewed my interest in the brand. A thick creme that needs to be massaged in for a few moments. Gives skin a...


Yo Glow AHA & BHA Facial Enzyme Scrub
1.0
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2 years ago

This is a Korean type exfoliator where there are cellulose bits that roll off the skin. It's not a bad product and like all scrubs in this ilk, its gentle and easy to use. I gave this 2 lippies...

Yo Glow AHA & BHA Facial Enzyme Scrub
1.0
Created with Sketch.

2 years ago

This is a Korean type exfoliator where there are cellulose bits that roll off the skin. It's not a bad product and like all scrubs in this ilk, its gentle and easy to use. I gave this 2 lippies...

Honey Balm Jelly Moisturizer
5.0
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2 years ago

I've been using this cream for quite awhile and I really love it. I first thought because it was summer it would be to heavy for my combo skin. Because of honey in this I assumed it would be thick...

Honey Balm Jelly Moisturizer
5.0
Created with Sketch.

2 years ago

I've been using this cream for quite awhile and I really love it. I first thought because it was summer it would be to heavy for my combo skin. Because of honey in this I assumed it would be thick...

Yo Glow AHA & BHA Facial Enzyme Scrub
4.0
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3 years ago

It has a very light texture (medium to runny) and smells really nice. I found the grit to be very thin but effective. Pros - It brightened my complexion and gave it a glow. It evened out my skin...

Yo Glow AHA & BHA Facial Enzyme Scrub
1.0
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3 years ago

A creamy combo exfoliant with a strong scent. First, its a very fine physical scrub (ineffective). Second, its also a chemical exfoliant that you leave on as a mask for 10 minutes (probably...

Honey Balm Niacinamide Moisturizer
2.0
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3 years ago

First off I've only sampled this -- requesting it because a balm with niacinamide, honey, and turmeric sounded amazing for the skin. Then I looked at the ingredient list that came with the deluxe...

Honey Balm Niacinamide Moisturizer
2.0
Created with Sketch.

3 years ago

First off I've only sampled this -- requesting it because a balm with niacinamide, honey, and turmeric sounded amazing for the skin. Then I looked at the ingredient list that came with the deluxe...

Honey Balm Niacinamide Moisturizer
5.0
Created with Sketch.

3 years ago

Wow! A beautiful, comforting, easily absorbed, very hydrating, smoothing, thick but quickly sinks in and dries soft (not tacky/sticky/oily) moisturizer! I love this one. It smoothed out my skin and...

Yo Glow AHA & BHA Facial Enzyme Scrub
3.0
Created with Sketch.

3 years ago

I received this as a Christmas present, I would recommend to only putting a small amount on your hands to apply to face as little goes a long way, It made my skin feel smooth after using it however...

Yo Glow AHA & BHA Facial Enzyme Scrub
3.0
Created with Sketch.

3 years ago

I received this as a Christmas present, I would recommend to only putting a small amount on your hands to apply to face as little goes a long way, It made my skin feel smooth after using it however...

Yo Glow AHA & BHA Facial Enzyme Scrub
3.0
Created with Sketch.

3 years ago

I received a sample of this with my Sephora purchase I was only able to get two uses out of it. This has a very subtle soapy scent. I am sensitive to strong scents but I like this scent because it...