Schwarzkopf

If you have really light brown/blonde hair or any sort of light highlights, this will work for you. I tried a bottle the first time on my brassy light brown hair and it took really well, but did make the color overall darker with a glint of silver gray. But the next time I tried it, my base color was a bit darker than the first time, and it barely gave results or showed up. It did take some of my brass away, which is great, so this can work well as a toner, if you use your own 10 vol developer. But for the price, you can get better results picking up a bottle of Wella's color charm additive in 050 violet and that works better for much less with your own toner.

But again, if you have super light hair, this will work for you. But not the best. Did not damage my hair. The first time that it took very well, it washed out in a few days. Same for the Wella cooling violet. Silvers/greys never last too long.

This is my second bottle I will not use anything else. I have fine dry highlighted hair that tends to get brassy pretty fast especially in the summer. I have used Clariol shimmer lights in the past but it was wayyy to drying. This works just as good...nope it works better!! It’s HYDRATING smells amazing is PH BALANCED and removes brassiness. When my blonde gets really bad I leave shampoo on for about 15 minutes then rinse you could get away with not using any conditioner, I use it tho because my hair is extremely dry..when I’m finished my hair is ashy, beautiful and shiny all brass gone!!! Amazing product I will forever use this

I really loved this product. It worked well for my coarse, dry and damaged curls. It made my hair soft and manageable. I may be imagining things, because I have not had the money for salon products for a long time, but it felt on par with them, without the hefty price-tag. I love this product and would definitely use it again

Nice smell but I felt it left my hair feeling greasy and oily at the roots. It was like I hadn't washed my hair that day.

Left my hair clean and VERY SOFT, not volumized. This was a salon recommendation and on sale. Hmmmm. It’s supposed to be a ‘plumping’ shampoo for mature hair, but no plumping. In fact, just the opposite! It’s not ‘bad’ per se, just doesn’t do what it says.