About the brand

A brand founded on effortlessness and visible effectiveness. A brand that delivers clean formulas and clinically proven results. One that values the sensual and is committed to sustainability. Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance. Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.

https://www.roseinc.com

Overall rating
3.7
Created with Sketch.
60%
would repurchase
3.7
Created with Sketch.
Overall rating
60%
would repurchase

Latest ROSE INC Reviews

Blush Brush #2
4.0
Created with Sketch.
from

3 months ago

this is the best brush for cream products. I love the shape how its slanted and it distributes and blends cream products like a dream. it fits the cheeks and forehead so well to contour and bronze...

Blush Brush #2
4.0
Created with Sketch.
from

3 months ago

this is the best brush for cream products. I love the shape how its slanted and it distributes and blends cream products like a dream. it fits the cheeks and forehead so well to contour and bronze...


Blush Divine Radiant Lip & Cheek Color
4.0
Created with Sketch.

4 months ago

To me, the whole Rose Inc. brand seems very inspired by Chanel makeup which I love, and seems to cater slightly more towards people with oily skin which as far as I know Chanel does not with their...

Blush Divine Radiant Lip & Cheek Color
4.0
Created with Sketch.

4 months ago

To me, the whole Rose Inc. brand seems very inspired by Chanel makeup which I love, and seems to cater slightly more towards people with oily skin which as far as I know Chanel does not with their...

Blush Divine Radiant Lip & Cheek Color
5.0
Created with Sketch.

5 months ago

I’ve been seeing a lot of lip and blush duos lately, and was keen to try one myself - also to save time on my morning routine, especially when it’s cooler (which means little, as where I live -...

Cream Blush Refillable Cheek & Lip Color
3.0
Created with Sketch.
from

8 months ago

Azalea - neutral red pink- this isn't as cool toned as it looks. Its a neutral berry. Sort of reminds me of Charlotte Tilbury Walk of Shame in the pot. The darker shades are harder to blend and it...

Cream Blush Refillable Cheek & Lip Color
3.0
Created with Sketch.
from

8 months ago

Azalea - neutral red pink- this isn't as cool toned as it looks. Its a neutral berry. Sort of reminds me of Charlotte Tilbury Walk of Shame in the pot. The darker shades are harder to blend and it...

Cream Blush Refillable Cheek & Lip Color
4.0
Created with Sketch.

9 months ago

This reminds me of the 2000s Stila Convertible Lip & Cheek Color - less tacky, and a bit drier. The cream texture is a bit more powdery so the wear time isn't long, and especially not as a lip...

Micellar Makeup Remover
1.0
Created with Sketch.

a year ago

This may be the WORST makeup remover I have ever used. It smells and feels like raw soap going on, burns the eyes and sensitizes the skin (caused little bumps) and smells like a strong soap bar as...

Micellar Makeup Remover
1.0
Created with Sketch.

a year ago

This may be the WORST makeup remover I have ever used. It smells and feels like raw soap going on, burns the eyes and sensitizes the skin (caused little bumps) and smells like a strong soap bar as...

SKIN ENHANCE LUMINOUS TINTED SERUM
4.0
Created with Sketch.
from

a year ago

This is a great tinted moisturiser with light coverage. The foundation is formulated in capsule spheres that breaks down once you apply it onto the skin. The coverage isnt high, but it imparts a...

SKIN ENHANCE LUMINOUS TINTED SERUM
4.0
Created with Sketch.
from

a year ago

This is a great tinted moisturiser with light coverage. The foundation is formulated in capsule spheres that breaks down once you apply it onto the skin. The coverage isnt high, but it imparts a...

Eye Revival Brightening Eye Cream
3.0
Created with Sketch.

a year ago

This seemed like a nice skincare release from the Rose Inc. So far I have only tried a few samples from the brand and somehow this eye cream stood out from the rest. It has a lovely, balmy...

Cream Blush Refillable Cheek & Lip Color
4.0
Created with Sketch.

a year ago

I purchased the shade Heliotrope because of all the hype it received last year. I was impressed by the inclusivity of the brand. I have received several compliments when wearing this blush, which...

SKIN ENHANCE LUMINOUS TINTED SERUM
5.0
Created with Sketch.
from

2 years ago

About me; TL:DR Age:30 Skin Type: Dry/Normal Skin Concerns: Dryness, dehydration, acne, pigmentation, aging. Skin tone: Neutral leaning warm. Skin Matches: Armani Luminous silk and concealer: Shade...

SKIN ENHANCE LUMINOUS TINTED SERUM
5.0
Created with Sketch.
from

2 years ago

About me; TL:DR Age:30 Skin Type: Dry/Normal Skin Concerns: Dryness, dehydration, acne, pigmentation, aging. Skin tone: Neutral leaning warm. Skin Matches: Armani Luminous silk and concealer: Shade...