Lip Ink

I bought Lip Ink Liquid Lipstick in Lava Red and it looks NOTHING like the shade online. It came out brownish-red. It burns when applied to my lips (not "tingly"). I tried reaching customer service...

I tried Lip Ink in the mid-90's when it came out & although it did stay all day, I wasn't a huge fan of the "tingle" plus I wasn't a gal who minds re-applying my lipstick. And it was so expensive!...

Really disappointed in this one. It doesn't stay any better than any other longwear lipstick, and worse than many, but is far streakier and obviously more fussy to put on. If I used a single coat...