Em Cosmetics

Em Cosmetics

Em Cosmetics was originally introduced in 2013 by Michelle Phan and L'Oreal, and was then acquired by Ipsy in 2015. Phan is a well-known social media influencer and beauty-blogger and her line of cosmetics was relaunched in April of 2017.

https://www.emcosmetics.com/
Overall rating
2.8
Created with Sketch.
36%
would repurchase
2.8
Created with Sketch.
Overall rating
36%
would repurchase

Recent Em Cosmetics Reviews

Infinite Lip Cloud Liquid Lipstick
5.0
Created with Sketch.

19 days ago

Easily one of my favourite products from the revamped EM Cosmetics line!! This product is supposed to be Michelle Phan's take on the liquid lipstick trend without the dryness. No, it isn't long lasting and smudge proof like a liquid lipstick is. This is more of a lip cream. But compared to other lip creams in the market, this is more long lasting. I have the shades Faded Clementine, Morning Mocha and Rose Nude. All lovely on my NC25 skin tone. Faded Clementine is an orange brown - wear it if you want to wear a statement orange lip that isn't neon looking. Morning Mocha is a more recent addition to their lip cloud line up. For me, it is a great nude lip colour that isn't too warm or cool toned. On someone darker than me, I think it could pull a little ashy looking. Rose Nude is literally a my lips but better shade; just slightly browner than my actual lip colour. As to how they feel on the lips... these obviously don't feel like a liquid lipstick. It also doesn't feel siliconey as other lip creams I've tried do. It feels almost like a creamy bullet lipstick but it stays put better than a bullet lipstick does. It also doesn't emphasise any dry patches on the lips, no matter how many times I reapply. It just blankets over them, if that makes sense. All the current shades they have also seem so pretty, it's truly hard to choose which one to go for if you are thinking of picking up one or two for yourself. Often the brand will do sets and bundles with multiple products in one bag, sometimes with minis. I think these are a good way to try different shades more than once. Will definitely buy more shades once I run out of some of my current ones! The only criticism I have though isn't quite directed at the product, but more about its availability outside of the U.S. Shipping is very expensive unless you spend over $100USD, which makes shipping rates $10USD. That's a lot of money. In this case, I think it's only best to shop from their site if you plan on doing a whole spree.

Infinite Lip Cloud Liquid Lipstick
5.0
Created with Sketch.

19 days ago

Easily one of my favourite products from the revamped EM Cosmetics line!! This product is supposed to be Michelle Phan's take on the liquid lipstick trend without the dryness. No, it isn't long lasting and smudge proof like a liquid lipstick is. This is more of a lip cream. But compared to other lip creams in the market, this is more long lasting. I have the shades Faded Clementine, Morning Mocha and Rose Nude. All lovely on my NC25 skin tone. Faded Clementine is an orange brown - wear it if you want to wear a statement orange lip that isn't neon looking. Morning Mocha is a more recent addition to their lip cloud line up. For me, it is a great nude lip colour that isn't too warm or cool toned. On someone darker than me, I think it could pull a little ashy looking. Rose Nude is literally a my lips but better shade; just slightly browner than my actual lip colour. As to how they feel on the lips... these obviously don't feel like a liquid lipstick. It also doesn't feel siliconey as other lip creams I've tried do. It feels almost like a creamy bullet lipstick but it stays put better than a bullet lipstick does. It also doesn't emphasise any dry patches on the lips, no matter how many times I reapply. It just blankets over them, if that makes sense. All the current shades they have also seem so pretty, it's truly hard to choose which one to go for if you are thinking of picking up one or two for yourself. Often the brand will do sets and bundles with multiple products in one bag, sometimes with minis. I think these are a good way to try different shades more than once. Will definitely buy more shades once I run out of some of my current ones! The only criticism I have though isn't quite directed at the product, but more about its availability outside of the U.S. Shipping is very expensive unless you spend over $100USD, which makes shipping rates $10USD. That's a lot of money. In this case, I think it's only best to shop from their site if you plan on doing a whole spree.


BRUSH TIP / ILLUSTRATIVE EYELINER
3.0
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19 days ago

A bit conflicted about this product. I love the brush tip. The flexibility makes it so easy to use for someone who is an eyeliner noob like me. But I don't find that it lasts very well on very hot and sweaty days (note: I live in Sydney, Australia and +40°C summer days are normal). It also isn't as opaque as other liquid eyeliners I've tried. It also isn't very easy to get a hold of if you live outside of the U.S. Despite all this, I still find myself reaching for this eyeliner every time I want to do a cat eye because it's so easy to use! But it isn't something I'm going to repurchase once I run out.

BRUSH TIP / ILLUSTRATIVE EYELINER
3.0
Created with Sketch.

19 days ago

A bit conflicted about this product. I love the brush tip. The flexibility makes it so easy to use for someone who is an eyeliner noob like me. But I don't find that it lasts very well on very hot and sweaty days (note: I live in Sydney, Australia and +40°C summer days are normal). It also isn't as opaque as other liquid eyeliners I've tried. It also isn't very easy to get a hold of if you live outside of the U.S. Despite all this, I still find myself reaching for this eyeliner every time I want to do a cat eye because it's so easy to use! But it isn't something I'm going to repurchase once I run out.

BRUSH TIP / ILLUSTRATIVE EYELINER
4.0
Created with Sketch.
from

a month ago

I bought this eyeliner to see if it can replace my Stila eyeliner and for a while I would say this was on par if not better then the stila eyeliner in terms of intensity of black and felt tiip. However, my only issue is that it doesn't come off my eyes as easily (which is actually the reason why I switched). I want to love this product so much but even with a oil balm (I use Farmacy Green Clean) there is a bit of eyeliner that is still stuck to my water line. I am contemplating about purchasing it again because staying power is why I left my HG eyeliner, but I also love me a clean face after a double cleanse....

BRUSH TIP / ILLUSTRATIVE EYELINER
4.0
Created with Sketch.
from

a month ago

I bought this eyeliner to see if it can replace my Stila eyeliner and for a while I would say this was on par if not better then the stila eyeliner in terms of intensity of black and felt tiip. However, my only issue is that it doesn't come off my eyes as easily (which is actually the reason why I switched). I want to love this product so much but even with a oil balm (I use Farmacy Green Clean) there is a bit of eyeliner that is still stuck to my water line. I am contemplating about purchasing it again because staying power is why I left my HG eyeliner, but I also love me a clean face after a double cleanse....