American Beauty

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76 products

606 reviews

73% would repurchase

Recent American Beauty Reviews

Mascara -American Beauty -Perfectly Waterproof Mascara

A true waterproof mascara should stay on while swimming. This came right off and made a big mess soon as it got wet. I also did not like the way it applied. I tried it 4-5 times and then tossed it. The application was very clumpy and messy. For the price I was expecting more.

Lipstick -American Beauty -Luxury for Lips in Rose Wonder

on 12/1/2015 6:19:00 PM


I had gotten this product on sale and it is one of the best bargain purchases I've ever made! I would definitely pay full price for more when I run out. The color is exactly what I've been looking for for a long time now, it just accents the natural color of my lips and doesn't stick out. Creamy and moisturizing to boot! I have a hard time finding lipsticks that don't make me look like a clown, this is exactly what I've been looking for and I recommend it to anyone

Lipstick -American Beauty -Enduring Beauty Lipcolor - Chocolate Sorbet

on 8/30/2015 11:56:00 AM


Love this stufffffff! Trying to buy it now but cannot find it! Anywhere!!!

Blush -American Beauty -Blush Perfect - all colors

on 7/4/2015 5:32:00 PM


Not pigmented but I got it really cheap at kohls on clearance!

Concealers -American Beauty -Perfecting Concealer


I bought this on a whim in a Kohl's. Normally I wouldn't buy a product like this for the price I had to pay (I think it was around 15 dollars, but don't quote me on that). The only reason I bought this is because I had a credit card, so I figured what do I have to lose.

Pros: creamy, full-coverage
Cons: price, a little too light (even though I'm really pale)

I gave it four stars because of the price, and because it was waaaaaay too light. So light that it actually highlighted my blemishes that I was trying to cover up. That being said, this product could also be used as a highlight or an under the eye concealer since it is so bright. It lasts pretty much all day with minimal creasing. I usually use this to cleanup my lipstick lines, and I also put a little dab on a small blending brush and sweep it right beneath my eye as close as I can get to the lashline to clean up any mascara that got on my skin. It doesn't have any distinct smell to it, and it is really creamy. I like it, but I probably would not repurchase.

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