92%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


5.0
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13 years ago

I have used this at least two or three times so far. It is a nice auburn brown. It is darker at first and on me it fades to a nice red/medium brown shade. It has never damage my hair. I will...

About reviewer (169 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue



5.0
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13 years ago

Thank you to all those who have reviewed this and mua becasue without all of you I would never have tried this color. I have fine wavy hair but a lot if that is jet black. A few months ago I got...

About reviewer (122 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


5.0
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14 years ago

I don't color my hair so often, since I am a natural dark brunette, I don't have a lot of choices unless I bleach my hair! I recently had my hair bleached with multiple highlights in a salon...

About reviewer (12 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Curly, Medium

EyesBrown


4.0
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14 years ago

What can I really say about this color that hasn't already said? I just got done dying my hair with "Chocolate Caramel" and I must say... it's very pretty! However, anyone expecting the color on...

About reviewer (43 reviews)

Age25-29

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesHazel


4.0
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14 years ago

Suddenly having found myself on an uber-tight budget after being used to spending a pretty penny at the salon on hair color, I needed to find a reasonable solution to cover up my rapidly...

About reviewer (1 reviews)

Age36-43

SkinCombination, Medium

HairBrunette

EyesGreen


4.0
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14 years ago

I had a disasterous hair cut/color in December 2009. My short hair ended up being two different colors, brassy auburn red on the sides and back and dark red/brown on the top and front where the...

About reviewer (114 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


5.0
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14 years ago

I bought this product about three months ago after reading many positive reviews. It was very inexpensive, $4 with a $2 off coupon from the paper. I have spent over $100 in the salon to get the...

About reviewer (1 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBrown

EyesGreen


4.0
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from

15 years ago

I have naturally black, healthy, thick, porous, and curly hair. I usually henna, but haven't had a chance in the last 3 or 4 months and then I got my hair cut quite a bit so there isn't any henna...

About reviewer (106 reviews)

Age30-35

SkinNormal, Olive, Not Sure

HairBlack, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

15 years ago

This is a great warm medium brown color. I've been virtually every (natural) color in the book, aside from black and after a while, I thought, what's wrong with brown? So I took my level 9 head to...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Straight, Medium

EyesHazel


4.0
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15 years ago

I used this hair color last night. I agonized over my color choice. Based on the color on the box and the name of the color I thought this would be more red than it is. I have a lot of red in my...

About reviewer (248 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


3.0
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15 years ago

Medium Golden Mahogany Brown (Chocolate Caramel) From just reading the color name and looking at the box picture, I would not have thought the end result color would have as strong of a red tint...

About reviewer (16 reviews)

Age44-55

SkinOther, Olive

HairBrown

EyesBrown


5.0
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15 years ago

I colored my hair first with the light ash brown (I wrote a review). I loved the color but it did not cover the blonde hightlights in my hair and they ended up looking green (my hair is naturally...

About reviewer (2 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Kinky, Fine

EyesBlue


5.0
Created with Sketch.

15 years ago

Excellent. The color is beautiful with my Asain skin tone. It left my hair soft and shine. I bought this after read the reviews here. $9 at Wal-mart. I'll definitely buy it again. Thank you MUA...

About reviewer (5 reviews)

Age36-43

SkinCombination

HairBrown

EyesBrown


4.0
Created with Sketch.

15 years ago

Funny... but I was just coming onto this website so that I could look into prospective new brands and shades as I'm feeling a bit adventurous with my hair lately. After all it's just hair! When I...

About reviewer (23 reviews)

Age25-29

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

15 years ago

I usually use Garnier Nutrisse in Light Auburn or Light Reddish Brown, but decided to try a darker shade this time. This color is gorgeous! It truly is a golden mahogany..in some lights it looks...

About reviewer (340 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlond, Other, Other

EyesBlue


5.0
Created with Sketch.

16 years ago

Price: (about) $7.49 BACKGROUND INFO: 1st time i've dyed my hair- i got it bleached, dyed brown & got golden highlights in one session (professionally). my hair was very damaged at this...

About reviewer (34 reviews)

AgeUnder 18

SkinCombination, Olive

HairBrunette

EyesBrown


4.0
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from

16 years ago

Naturally, I have medium brown hair with quite a bit of red in it. I've been dying my hair to a strawberry blonde color for years. I finally decided to bring my hair back to it's natural color....

About reviewer (173 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

16 years ago

Well, I use to go to a hair salon to get my hair done & just couldnt afford it anymore so I started trying out different hair colors. I used a permenant Loreal brand for a while and had good look...

About reviewer (54 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
Created with Sketch.

16 years ago

I just used this color for the first time. It really bought the red highlights in my dark brown/black hair that I only see in the sun. I wasn't expecting it to be true to the box color, since my...

About reviewer (43 reviews)

Age30-35

SkinCombination

HairBrunette

EyesBrown


5.0
Created with Sketch.
from

17 years ago

I recently tried this color, and was pleasantly surprised. I agree with the last reviewer - in the house, my hair is a nice warm rich brown, but in the sunlight or brighter lights, dramatic red...

About reviewer (1 reviews)

Age44-55

SkinOily

HairBrunette

EyesBrown




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