Bliss Glow in Plum Perfect

I've been using this cheek colours for quite a while, ever since I saw it used in a feature in a magazine. I really love the colour, its really bubblegum bright, but doesn't look at unnatural as...

This looks beautiful in the container--a lovely plummy-pink. When I applied it, however, it looked at first like Pepto-Bismol on my skin. After a tiny bit of blending, however, it settled down to a...