Color Charm Conditioning Permanent Gel Haircolor

A great classic product that I've used off and on for 12 years. You can buy it at Sally's, and use the appropriate 'lift' intensity of developer that you need. It tells you what 'base' color is in...

This is a permanent gel haircolor. This is not the ready, boxed stuff. You can only buy this at professional beauty supply stores. It comes in a tube, and you have to provide your own color...