45%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


4.0
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15 years ago

I think I chose the wrong color for myself but even so, the color came out true to the sample on the box. I chose a reddish auburn color but it looked terrible on me. However, when i compared it...

About reviewer (43 reviews)

Age19-24

SkinSensitive, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBrown



4.0
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15 years ago

About 2 years ago I went out on a whim and bought this product in the Cherry Chocolate Mousse. I was expecting what was on the box for the base colour but when my hair dried, it was definitely...

About reviewer (37 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlue


4.0
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15 years ago

I love this kit since it includes color and highlight. When I purchase hair color on its own, I always buy highlights so cost is not a issue with me. I have had some issues with the colors...

About reviewer (41 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesHazel


4.0
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15 years ago

I really like this product. I notice that a lot of people have bashed this product because they feel the highlights come out all orangey. I use the ginger twist color, which is in the red family,...

About reviewer (49 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


2.0
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15 years ago

I previously had light brown hair and wanted it a bit darker, so I bought the chocolate brown dye. UGH. It turned out almost black, and looked absolutely disgusting on me. I thought my hair...

About reviewer (164 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBrown, Straight, Fine

EyesBrown


4.0
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15 years ago

Due to the expense of getting highlights (and their upkeep), I have not had my hair highlighted since I was a teenager. My natural hair color is very dark brown-black; for the past few years, I...

About reviewer (18 reviews)

Age25-29

SkinSensitive, Fair, Not Sure

HairRed, Other, Other

EyesGreen


3.0
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15 years ago

I don't know. The colour I bought was butterscotch, and I was dying my blonde (unnaturally) hair. The colour came out brassy/orangy, and the highlights even brassier. Sure, it probably has...

About reviewer (426 reviews)

Age44-55

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesHazel


5.0
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15 years ago

I have had my hair professionally highlighted since I was 15 years old. I'm a naturally light-medium brunette, fair skin, green eyes. I've paid anywhere from 400 dollars to 125 every 6 weeks to...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


2.0
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15 years ago

I usually love L'oreal hair colour but ugh! this ruined my hair. I got the darkest colour available, and the "highlights" turned out bleach blond. The placement and size of the highlights are nice...

About reviewer (65 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrown

EyesHazel


4.0
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15 years ago

As a seasoned at-home-hair-dyer and highlighter (11 years and counting!), I have to disagree with the reviewers who claim that the product is hard to use. Granted, if you don't have much experience...

About reviewer (18 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairRed, Wavy, Fine

EyesGreen


5.0
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15 years ago

I am surprised at the negative comments about this product. I have used this as a blond in Toasted Coconut and as my more natural light brown colour in Almond Rocca. The highlights were great! ...

About reviewer (217 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


4.0
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15 years ago

I picked this product up on a whim while I was at Walgreens. Like a lot of people right now, I've been trying to "cut back" during the tough economy and after 12 years of getting my hair...

About reviewer (103 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairRed, Straight, Coarse

EyesBrown


5.0
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15 years ago

I have to give a shout for this great haircolor! I have used two different boxes in the brown/red family and been thrilled with the results both times. After reading the reviews, I do use foils for...

About reviewer (30 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


1.0
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15 years ago

This product destroyed my hair a few years ago and i have yet to see anyone use this product and have the results turn out as they are supposed to. The highlights always end up brassy and the color...

About reviewer (87 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairRed, Curly, Coarse

EyesGreen


4.0
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from

15 years ago

I've tried other hair color brands and keep coming back to this. (Be careful with Feria by the way--the colors on the boxes look great but the effect is very overpigmented.) But Couler Experte is...

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBrunette

EyesGreen


4.0
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15 years ago

I've been thinking of adding lowlights and highlights to my own hair which is light brown/dark blonde, but really? Really, my hair is over 50% gray so I've been unsure of how to classify my color....

About reviewer (1 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesHazel


4.0
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16 years ago

Used the Medium Ash Brown shade on my dark brown hair. Base color was darker than expected, but highlights lightened everything up a bit. Did not turn orange. It really helped to foil some of...

About reviewer (7 reviews)

Age25-29

SkinCombination, Olive

HairBrown

EyesBrown


1.0
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16 years ago

I will not use this product again. I bought a color recommended on L'oreal's website. The highlights turned out a strange pink-copper color and burned my hair, even though my hair was in good...

About reviewer (4 reviews)

Age44-55

SkinDry, Olive

HairBrunette

EyesBrown


2.0
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16 years ago

Please if you're thinking of using this product.... go to the hairdressers instead!!! I bought 5.3 in Chocolate Macaroon, have never dyed my hair before but it didn't seem too difficult and I...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairBlack

EyesBrown


1.0
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16 years ago

This is the worst hair product I have ever used. The base color dried my hair out terribly and the highlights came out brassy. I used 5.3 (Chocolate Macaroon) and now have bright brassy copper...

About reviewer (42 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesHazel