Preference Shine Extending Hair Color

L'Oreal Paris

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3.9

231 reviews
74%
would repurchase
4.0/5
package quality
price range
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    Reviews

    Reviews

    3.0
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    from
    Spacemonkeylover

    17 years ago

    I liked the way my hair felt after using this colour-kit ( y colour was 6.23, a warm coppery hue), BUT I hate that it contains so much chemicals. After mixing and applying the colour, my eyes...

    About reviewer (50 reviews)

    Age19-24

    SkinOily, Fair, Cool

    HairBrunette, Wavy, Medium

    EyesHazel

    4.0
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    from
    LittleGnome

    17 years ago

    I really like this hair color and I am pleasantly surprised, after using it again after several years of using Wella, that it worked really well from "the box" and I preferred the color. My hair...

    About reviewer (1125 reviews)

    Age

    SkinOily, Medium, Warm

    HairRed, Wavy, Fine

    EyesGreen

    3.0
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    from
    ozfan

    17 years ago

    Sigh. I bought Light Ash Brown because I wanted my hair to be a rich, medium brown color without any red or brassiness. With other products, if I buy medium brown my hair turns out almost black and...

    About reviewer (71 reviews)

    Age36-43

    SkinCombination

    HairBrunette

    EyesBrown

    3.0
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    from
    JillMarie3

    17 years ago

    I bought this in Medium Ash Brown hoping to make my really dark brown (almost black) hair just a little bit lighter with no red or orange. Well, the color is okay. It's just a little lighter but it...

    About reviewer (9 reviews)

    Age19-24

    SkinNormal, Other

    HairBrunette

    EyesBrown

    1.0
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    from
    samiam60007

    17 years ago

    Ever since L'oreal changed the formula, I've had problems with Dark Auburn. I used it for years and loved it - people always complemented me on my hair color. Not anymore! The color keeps coming...

    About reviewer (1 reviews)

    Age56 & Over

    SkinCombination

    HairBrown

    EyesBrown

    5.0
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    from
    Chrystaldesiree

    17 years ago

    I am very careful with my hair - in fact I'm a total wimp when it comes to hair color. As a result, I would only highlight the top layer of my naturally medium blonde hair. I was getting bored...

    About reviewer (1 reviews)

    Age19-24

    SkinNormal

    HairBlond

    EyesGreen

    1.0
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    from
    eyeleen

    17 years ago

    I would have originally given this product a very low score... My natural hair color is light brown with blondish highlights at the ends from the sun. I wanted it to be a darker brown, so I tried...

    About reviewer (24 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBrunette, Straight, Medium

    EyesGray

    4.0
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    from
    bluezinnia

    17 years ago

    My experience with this product is limited to brown shades. I have tried the medium ash brown, dark brown, and dark ash brown. (I have also tried mixing half of "light ash brown" with half "dark...

    About reviewer (157 reviews)

    Age44-55

    SkinNormal, Fair, Not Sure

    HairBrunette, Other, Other

    EyesHazel

    4.0
    Created with Sketch.
    from
    youdroppedabalmonme

    17 years ago

    I am a redhead-by-choice and used to use Preference in Lightest Auburn but they no longer make it. Now I use Intense Copper Red (from the Les Rouges Romantiques collection) and like it even...

    About reviewer (420 reviews)

    Age36-43

    SkinOily, Fair

    HairRed

    EyesBrown

    3.0
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    from
    Sehja1984

    17 years ago

    First time coloring my hair and followed the instructions to the letter. Used shade 4G Dark Golden Brown over previously permed, 25% grey hair. The color is nice and even, it was easy to use, not...

    About reviewer (1 reviews)

    Age44-55

    SkinCombination

    HairBrown

    EyesHazel

    4.0
    Created with Sketch.
    from
    M1L1

    17 years ago

    I really loved Preference--visible results, no brassiness [used 5n medium brown on darkest brown/soft black hair], more than sufficient product for longer hair, professional gloves. The ultimate...

    About reviewer (22 reviews)

    Age25-29

    SkinCombination

    HairOther

    EyesOther

    3.0
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    from
    nightbird84

    17 years ago

    well I tried this after using Excellence and Garnier Nutrisse and think I'll go back to Garnier. First of all I used this in the light medium brown which is my hair color. I had previously used...

    About reviewer (53 reviews)

    Age36-43

    SkinDry

    HairOther

    EyesBrown

    2.0
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    from
    rudy13

    17 years ago

    I used this hair color for several years because it was easy to use and always initially looked good after coloring. I was frustrated that it seemed to fade after two weeks, and by week three I...

    About reviewer (21 reviews)

    Age30-35

    SkinOily, Fair-Medium

    HairBrown

    EyesBlue

    3.0
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    from
    hdbnsc

    17 years ago

    OMG for fading! I love the color so much and wish that it would last more than 2 weeks. Unfortunately you can set your watch to it. 5...4...3...2...1 Awww! Sorry you time with the color is...

    About reviewer (67 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Curly, Fine

    EyesBrown

    4.0
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    from
    OldePrimDolls

    17 years ago

    I have used Loreal Preference #5 now twice. The first time I used it I thought it turned out really nice, not to dry either. It did however stink to high heaven but that smell fades after a few...

    About reviewer (1 reviews)

    Age30-35

    SkinDry

    HairBrown

    EyesBlue

    5.0
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    from
    missesB

    17 years ago

    I usually never use "the box". I always buy color from a beauty store and mix it with developer myself. BUT- when I am in a jam and need rich color and shine quickly and cheaply- I buy this every...

    About reviewer (64 reviews)

    Age25-29

    SkinSensitive, Medium

    HairBrown

    EyesGreen

    5.0
    Created with Sketch.
    from
    jenniferkcunningham

    17 years ago

    I have naturally mousy, dull, medium/dark brown hair which, although my natural color, does not flatter me! I have been highlighting/dyeing my hair for years, as it needs a boost. I tried MANY,...

    About reviewer (24 reviews)

    Age25-29

    SkinOily

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    swilhelm

    17 years ago

    Very happy with this hair color! I was a big fan of Feria but they didn't have quite the color options I was looking for. I had very light blonde hair and wanted a deeper strawberry color. I...

    About reviewer (33 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBlond, Straight, Medium

    EyesBlue

    4.0
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    from
    emmzy713

    17 years ago

    This is a great hair color product, very easy to use, and with excellent results. I used the Ash Blonde and was more than satisfied with the rich color and smooth texture after using it. I plan...

    About reviewer (24 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium

    HairBlond

    EyesBlue

    2.0
    Created with Sketch.
    from
    colorfulme

    17 years ago

    I tried this once in a reddish color (can't remember name) well, it looked lovely, for about 2 weeks. After this time it faded to my regular medium brown with a bit of caramel-orange in it. Not...

    About reviewer (286 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBlack, Wavy, Medium

    EyesBrown

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