Although I've been in love with Shiseido for a long time and I fell hard last year for the cream eyeshadow, this was my first venture with Shi's powder shadow. What a product! So creamy, so rich. I even love the sponge applicator. The colors are neutral with a kick, as the middle color is a bright yellowish goldfish color. Indeed, it is luminizing on the eyes without being sparkly or shimmery. It lasts all day on me. You get a lot of product, too.
One thing that I love but others might not like is the pigmentation. It's buildable and you can get a lot of punch out of it, but you can also easily apply it more sheerly. I find this to be a huge plus, because I have small eyes and sometimes shadows that are too pigmented and dark can make them look smaller. With this formula, I feel like I have more control over how pigmented I want it to be.