This is one of my favorite lipsticks! And I never thought i'd say that about a Maybelline lipstick.
This is a Limited Edition color from the Porcelain collection (summer 2012). It is a light, cool, grey violet mauve creme. I am in LOVE with this color! It is MLBB... just a bit more violet. I find that the color looks cooler on me than it does in many on-line swatch photos. It is fairly opaque, but doesn't look chalky.
The lipstick goes on smoothly. As with any standard lipstick, it needs to be reapplied after drinking or eating. And the packaging is lovely for a drug store lipstick, with its translucent case. I'm just sad i can't get a back up, because i didn't realize at the time it was LE.