I received this in "Fierce" in February's glossy box. The color is a bright orange red. Sadly it doesn't mesh well with my skin tone. But I love the weight of this. It doesn't feel like I have anything on. It's very creamy and buttery. Applies like a dream. I'm more of a blue red girl though. But I'll definitely pick this up in a different color. I can't vouch for lasting power. I only had it on for a few minutes before I took it off.

I got this lipstick in "fierce" and it really IS fierce! It's a bright red/orange, the texture is so buttery and it goes on like a dream! I wouldn't say it lasts 12 hours, but I got a good 5-6 hours in before it faded, after that It was still on a little around the rim of my lip.
Really nice product, packaging is fabulous too'

I wear this in "Pure," which is a lovely light, natural rose. It is creamy, has a nice non-glossy, satin finish, and lasts several hours without fading or making my lips dry, which makes this one of my favorite long-wearing lipsticks. Excellent for a pulled-together, professional look. I'll pick up "Enlightened" next. Given how well this applies and resists feathering, the price is a little high but not prohibitive.

I like this a lot! I got it in bold which is a very bright coral pink color and its definitely completely matte. I don't think it's necessarily moisturizing but its not drying at all either IMO. It lasts a long time but not 12 hrs, it leaves a nice stain though when it rubs off so you don't necessarily have to reapply immediately. This reminds me of Mac satin texture in a way. I will definitely get more colors in this!

Unfortunately I didn't like this product even though the color was very nice. I got this in the color whimsy described as a bright pink and when I say bright pink I mean BRIGHT. This definitely added a pop of color to my lips. I was disappointed that when I received this some of the top of the l/s had melted onto the top of the lid because the formula is super buttery and creamy. Too bad it didn't moisturize my lips one bit. Sure it applied very creamy and you only needed to apply a little. I don't know why companies put a crazy amount of hours such as this being 12 hours. I don't try to wear my make up that long to begin with. It's nice to have my skin breathe. But this lasted an hour on my lips at most. Then it faded in certain parts on my lips more than others and looked like I had tried to put on a stain fully hammered and applying it in a mirror. This made my lips dry and flaky and I had to constantly apply lip balm afterwards to get them back to normal. I wish this would've worked for me but it didn't.

This comes in a tribal looking, wood-tone case. Case is somewhat big, and the bullet is somewhat small. I got mine in Playful -- a deep rich mauve. The lipstick applies smoothly and is opaque. The color is dense and rich, highly pigmented with good stain. No smell or taste.It does set to a somewhat sticky finish. You will be aware of it on your lips, and so will others. This product is for a serious lip look. It is not a glossy sheer by any means. I cannot see it lasting 12 hours, but the stain and pigment linger for a good 5-6.

I just discovered this lipstick while I was shopping at sephora and decided to buy it after I tried it on (I rarely buy lipstick since I find so few that I like)
It is a bit expensive (26.00) but the color is fabulous! (I bought whimsy) It's bright pink and SUPER pigmented so I only need a few dots & blend and while it appears noticeable it is not over the top. I have a similar color in Givenchy which I love but the problem is, it's melts off too quickly. What I like about the Tarte is that it stays put for several hours even without a lip primer. It's also made with several nutrients to protect the lips. Good stuff:) continued >>