Moist, somewhat sheer lipstick that leaves my lips feeling conditioned and hydrated. I can't it's exactly sheer because the color payoff is quite a bit. There is a glossy texture to it but not sticky/shiny like traditional glosses. I purchased this in Murmurings, described as a cherry/bitten lip stain. Yep, that's what it is. Red. A cool red but not ULTRA cool, so NW and NC can wear it. I'm NW10 and it looks lovely. I won't repurchase, however, because Vincent Longo Baby Balm is EXACTLY the same texture and Countessa is the EXACT same color, telling me this RBR product is not unique.