I received this lipstick as a gift. It's a really pretty shimmery soft rose nude. I find the formula velvety and smooth with decent pigmentation. Wears ok during the day, nothing extraordinary compared to other lipsticks. I do like the packaging as it's square and modern looking. Personally for the price ($16) I wouldn't repurchase or try other lipsticks from Beauticontrol. For the same amount of money I can get a MAC lipstick and take advantage of the Back 2 MAC recycling program.
Debuting in 2012, these new (16 shades) lip colors are great! Gone is the old mineral formula with its bitter taste. These have a light vanilla scent (no taste). Cashmere kiss is a good YLBB, It is a rosey-nude. My only complaint? The twist up stick packaging is a bit "loose" and the tip of my brand-new lipstick got smushed. Great new formula, though. For $16 (I got mine for $14) I will try some more shades.
2014: D/C'ed. New Hydra Brilliance line of 26 lipsticks was introduced. Much better.