I have this in Innocent Rose 05 and it's like a very natural rose shade on me. I love this and i love the moisturizing factor in the lipstick. I think infact, most ZA newer range of lipstick is quite moisturizing. I tried alot of higher end lipstick and while they claim moisture properties in their lipstick, i have never come across as something as what ZA lipstick has to offer. Better best to save up your money and spend on a ZA lippies. If you don't like shimmer lipstick, then i wouldn't suggest them as they can be alittle too OTT but nothing too extreme. I still love it though, would love to get another color from this range soon. The one lip off is due to its hefty price tag here. But with occasional discount, i'm still able to buy 2 lipsticks with alittle top up for the original price of just 1 lipstick, worth it!
This is a very nice lipstick/lipgloss with very moisturizing properties and many good ingredients like hyaluronic acid and vit. e. It comes in 10 different colours very natural and flattering, mainly with some fine glitters. The colour I have is Ruby Rich 08, a natural medium pink rose without shimmer, similar to the new Addict in Dior Kiss or Lipfinity InFatuation in Pucker Up. It melts with my lip colour in a very natural rosy hue. The colour pay off alone would be maybe to weak, unless I want to have the undone look, but the very good thing here is the moisture that makes it almost like e balm. Because of the silicones in it, it locks up the moisture and the lips feel beautiful smooth for very long time. I use it mainly as a base for some lipsticks that are to dry for me and for touch ups during the day when my lips need some moisture, as the packaging makes it easy to applays also on the go. I wish that many of the high brand lipsticks (Dior Addict and Serum de Rouge, YSL Volupte, EL Gloss Stick, Chanel Coco Shine) would deliver the same long lasting moisture and smoothness like this. The sleek rosy silver case is also very very cute.
I bought #7 Candy pink, and I love this colour which is a sheer pink. It is a very moisturizing lipstick, almost too moisturizing. It glides on easily, give you this finished look almost like you've used a gloss on your lips. It claims to contain collagen fill-up which I really like about.
The price is cheap compared to other drugstore lipsticks, the colour is pretty, I'll definitely repurchase it but try on another colour!
I brought the shade 'Brown Red 10'. I've been pretty impressed with Za lipsticks in general and this is another to add to my happy bunch. They're quite affordable, but some of the shades are a bit too bright for my liking. 'Brown Red' is exactly as the name suggests but it's not too brown, but more reddish. It's a very natural flattering colour for my skin-tone which is what I usually go for. They glide on quite easily and remind me of their Pure Shine Lips line. They have very very slight shimmer and apply to a glossy finish, which is handy since you don't need a gloss with this and they are super moisturizing! In terms of pigmentation, they are more like a gloss so bare in mind you won't get that thick bold look with regular lipsticks. As for the plumping side of things as the lipstick claims, I don't notice much difference. I think the 'plumping' term is from the glossy texture of this gloss since that is what generally makes your lips look fuller. The packaging is also quite cute. Comes in a silver/pink tube with the Za logo printed on it.