I have been dyeing my hair myself for over 10 years and never once had any major disasters in doing so, nor have I ever been so extremely dissatisfied with a product that I felt the need to warn others off. That is, until today of course.

I chose this product because in my experience foam dye is generally much easier to apply and covers the hair more evenly, less streaks etc etc. But with this product I found it to be exactly the opposite.

I have shoulder length hair and I had run out of the so called foam by the time I got to the right side of my hair. I say "so called foam" because I was literally dealing with more or less runny liquid of a water like consistency, to the point where my entire sink was COVERED in the dye.

In the end I had to pour the remaining liquid over my head and hope for the best. The result was obviously not good.

John Frieda Precision Foam Colour was, in my opinion, horrible to use and anything but precise. I will never use it again.

I really like this new technology - foam hair color. I have a long hair and only need to buy 1 box. Out of quite few that i've tried ( nice and easy, garnier, l'oreal) i like it the best so far! But my judgment is for the hair color range only. P.S. i don't have gray hair and i also have henna in my hair ( its a good natural hair color Only if you want to stick with it for a long time or until you cut off your hair;), so I can only use brown or black hair dyes, besides all of these dyes eventually bring out reddish undertone to my hair:(. Otherwise if you use henna in your hair and at some point you would like to go lighter or have highlights, balayage or ombre - it will turn Green!!;-00) Therefore, avoid :)

I bought the shade 4PBN (dark cool espresso brown) to get rid of my ombre highlights that I had for over a year. I was tired of my ends looking completely dead and dried even with multiple trims. As someone who is pretty much hair-dye-at-home-incompetent, I really prefer using foam dyes because you basically just lather up your entire head in the foam, and you're done. That's pretty much how this worked for me. I was afraid at first that it wouldn't completely cover up the bleached ends of my hair, but I applied the foam to my ends first (opposite of the directions) and let it saturate my ends for 10 minutes before applying the dye to the top of my end. Overall, I left it in my hair for 30 minutes. I was pleasantly happy with the results. There are still some peek-a-boo lighter strands on the ends of my hair from the ombre, but I expected that. This worked pretty well and was easy to use. I did knock off one point because it's pretty expensive for a drugstore kit ($13.)

I love John frieda colour mousse. The colour I used dark cherry red (had not tried this shade before) is gorgeous. I have very dark hair, thick, in a long bob with a little grey growing through (I know this covers greys perfectly already) I wanted a change from dark brown and my main concern whether it would show the plum aspect or if it would just look black. The colour was perfect and what I love most it's natural looking as good I think as salon dyes and shines with a beautiful shimmer of plum. Giving my very dark brown that extra oomph i wanted. Superb coverage covered all greys perfectly. Total ease to apply. Non drying. And I find it to last me long enough but then I dye my hair every 3-4 weeks to keep on top of greys. I have my haircut regular once a month to keep it in condition. I think I've tried ever hair dye and along with clairol (semi permanent which I use every so often as a rest from permanent) this is the only other I really like. This really being my number 1.

Pros and Cons Pro 1) my hair is extra long, down to my waist. However unlike all other box dyes I've used, I don't need 2 boxes. One is more than enough. So good value for money. Pro 2) this is hands down the easiest application I've ever used. Simple, quick & easy to apply on your own. Pro 3) even coverage & drip free Con 1) unlike the loreal ranges, these dyes fail on the shine factor. Con 2) after having my mum try these dyes out too, it's clear they aren't suitable for covering greys. She only has around 10% greyness but these dyes didn't colour the grey much at all. Con 3) I can't comment on the darker shades as I've only used the blondes. So far I've tried 3 different blondes (8g, 8n & 10n). My hair is naturally golden blonde but all 3 of these blondes only lightened my hair 'slightly' at best. By far the worst shades of blonde unfortunately. Plus a tip: use the entire bottle. You will probably get to the point where your hair is drenched with dye. But don't stop, use the entire bottle & keep lathering. The trick to getting a good lather going is to use the whole lot and keep massaging gently. continued >>

(4BG Dark chocolate brown)

Im abit of a home dye freak, i've tried every one going as ive never found one that ive just though 'wow' to, until nowww! Ive always seen this and ive thought should i, shouldnt i? because of the price as its £10, but i bought it last night, applied it and im so happy with the results.

Its so clean and easy to apply, even if it did take me about 5 minutes to figure out you had to squeeze the bottle to get the contents out lol. i will say when i first started putting it on the smell was ridiculously strong, my eyes were watering but the ammonia smell does dissapear after a couple of minutes. Also, when making up the bottle i didn't think there would be enough, but you get more than you bargain for, i didn't even use up all of the formula.

The condition was amaaazing, left my hair so silky and soft and there's loads left so i can keep using for the next couple of times :).

End results - Lovely dark brown rich colour, soft and im just in love! Will definitely purchase again.

I really wanted to try this for the foam. I've heard lots about Asian foam brand hair dyes. I was hoping for that, you get what you pay for, and buy this pricey dye. I am also pregnant and didnt want anything that smelled so pwerful that I'd get sick from. I got blue black 2a. It was easy to use. It smelled great, I rarely smelled any ammonia. My hair was a faded blonde or ashy brown and as I applied the product, my hair was turning black right away, so I knew where I needed more product for an even all around color. The conditioner was fantastic. It smelled amazing and left my hair feeling very soft. My end results? I was so happy! My hair was even, shiny, soft. It was a very deep black color, with a bit of blue, but not too blue. I didn't want the unnatural black blue. But John frieda blue black left me with a perfect color. My color makes my hair have so much texture. I'm in love, and will definitely be buying again.

Why won't this cover my gray??? I've bought this three times in different shades up to natural med brown because I can't get it through my head that this will absolutely not cover the grey roots I have. I am about 60% gray and a med brown. I went lighter on the shade at first because I kept reading reviews of how it pulls darker than expected, left on double the amount of time stated and it does nothing on my gray. so disappointed that I've thrown my money away three times on this expensive stuff. I've went back to Colorsilk for $3.

I had black hair (I'm indian). For years I've highlighted it. Lately it was brown with copper (left over from my dark red that I loved in the fall).

I stripped out the red with color oops, which left me with blonde/honey, and I just felt faded.

I wanted to darken the blonde bits to contrast with my normal black - so it would be dark base with slightly lighter highlights, so I chose 5NBG - medium chestnut brown and now my entire head is dark brown.

It's a lovely color and covered up those pesky strands of white that keep showing up - but based on my color choice, I'd expected a lighter result.

So warning. 5NBG is dark brown when placed on honey highlighted hair.

Hallelujah! What a great discovery. I have been getting a full head of foils and toner for a couple if years now, since I had some bad dying experiences. I recently lost my job and got a new one that doesn't start for a while, and in an effort to save money I thought, surely there is a dye that will do the trick!!
Considering everytime I got Hilights I had to get it toned darker.. What's the point of lifting it so much then?!
So I brought one of my hair extensions with me to the supermarket to color match..
I purchased this in 9a? Light ash blonde, as it was the closest match and my best friend recommended it.
Application: I was confused with the pump as it didn't pump.. Took me a while to work out that u have to squeeze the bottle :P
There was plenty of product, and I have long thick hair.
The foam was easy to use, the gloves were fantastic, and I just used my dye brush to help section and apply.
Did my roots first, left for 15 min then 10 on the lengths and ends.
Rinsed. My hair felt fine!! A lot better than after a bleach!
And oh my god the conditioner. It smells amazing!!!
I eagerly dried my hair and I'm so happy!!! No more roots, gorgeous color and my hair feels so soft :)
I think i may not have applied enough in a few spots but that my fault. But I am so happy!!
No more forking out $180 every 6 weeks :)
Reccomend this shade to light beige blondes!!!!
Will definately repurchase.