John Frieda

John Frieda is a celebrity hairstylist from London and founder of his own hair salon and hair product business. He opened his first salon in 1976 and formed John Frieda Professional Hair Care in 1989. The line is well known for it's Frizz Ease products, along with color-activating shampoos and conditioners. The hair product business was acquired in 2002 by Kao Corporation, Japan.

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248 products

8,194 reviews

62% would repurchase

Recent John Frieda Reviews

Shampoo -John Frieda -Sheer Blonde Highlighting Shampoo


Purchased this after lightening my hair to use as a color safe toning shampoo and it did nothing!!!
Didn't tone out brassiness at all, was so disappointed.
Don't buy if that's what you're going for.

Hair Treatments -John Frieda -Go Blonder Lightening Spray

on 1/29/2019 5:01:00 PM


So I am a frequent DIYer when it comes to hair, but I don’t shy away from real salon products and I am not afraid of “real bleach” etc. I am definitely of the opinion that it is always a chemical process to get “blonder.” Picking drugstore stuff with the assumption that it’s more gentle or somehow makes you less “fake” is a fallacy. HOWEVER, used correctly (in moderation, with lots of conditioners and allowing for time for the hair to rest & repair) this stuff is LEGIT. Through a combination of DIY and salon processing I had taken my naturally honey (read : dark) blonde hair up too many levels and had ugly, noticeable roots, and this stuff has SAVED me. I really didn’t want to waste time at the salon getting a “root smudge” or whatever, and 2 easy treatments with this spray have left my hair looking very natural and pretty. My advice- only use it a couple of times, but REALLY use it. Apply a lot of product and plenty of heat. Then WASH IT OUT and condition your hair. I never understand why people take a cheap, drying product and leave it on for hours. Anyway, drench your roots, heat it up, then do a moisture-rich treatment. One or 2 times will do the trick and you will likely be very pleased with the results. I’m confident I’ve saved myself at least $300, probably more.

3 of 3 people found this helpful.

Styling Products -John Frieda -FRIZZ EASE Secret Weapon Touch-Up Creme

on 12/30/2018 11:45:00 AM


I love this stuff. Works the best for my fly aways, and no more frizzy bangs. I’ve had the same bottle for over two years and still have lots. A little really does go a long way with this stuff.

Hair Treatments -John Frieda -John Frieda Miraculous Recovery Intensive Hair Masque

on 12/29/2018 3:20:00 PM


John Frieda's Frizz Ease smells so good. However, it doesn't work.. Made my hair more frizzy!

Shampoo -John Frieda -Beach Blonde Cool Dip Shampoo

on 12/9/2018 1:45:00 PM

Terrible. Nothing like the original, not minty even. Leaves an oily, perfumey residue, to the extent that my hair won't even air-dry on a humid day. I also had some serious funky scalp buildup from it after several uses, like it didn't even TOUCH my scalp in any cleansing sense. The original left you "squeaky clean" but not dry. I don't even know what is in this stuff. Awful.

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