With the term "ultra rich" in the name, I was expecting a highly moisturizing cream. This is not the case. In fact, this is quite drying and I can't use it without applying another product over it that actually is moisturizing. If I don't, I wake up with a very dry under eye area and the lines are much more pronounced. Since this was expensive ($75 for 0.5 oz), I was determined to try to find a way to use it. So I applied this product at night followed by either Juara black tea eye cream or Elizabeth Arden millennium eye renewal, both highly moisturizing but basic products. This combats the drying effects of the Kinerase. However, I have not noticed any improvement in the lines in my under eye area and I have been using this product for 3+ months. It is ineffective and not worth the cost.