79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


5.0
Created with Sketch.

8 years ago

I wanted dark brown hair and choose the medium golden brown and used the sensitive scalp volume 10 developer. My hair feels soft, the color is just the right dark brown I wanted, and the color has...

About reviewer (257 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGreen



3.0
Created with Sketch.

8 years ago

My hair is naturally about a level 5 brunette with neutral undertones, some gold, some ash. Pretty neutral. It pulls orange when lifted though. I recently have been getting some grays at the young...

About reviewer (2 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
Created with Sketch.

8 years ago

I deleted previous favorable review because as I have continued to use it (pale ash blond) on my brassy incorrectly hairlighted hair (virgin hair level 6) I have seen that it actually LIGHTENED my...

About reviewer (90 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel


1.0
Created with Sketch.
from

8 years ago

Like an idiot I have tried this brand more than once. It is always way too dark. Like 2+ shades too dark every time. 6WR is the only one I ever liked mixed with 7NN to get dark brown (level 4.5...

About reviewer (6 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

8 years ago

About my natural hair: 2N-3N in color, straight, thick, fine I've been coloring my hair for almost 10 years with different products. I tried drugstore brands (Revlon Colorsilk, Garnier, Nice n...

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
Created with Sketch.

8 years ago

I used to use The One N Only Argan Oil Cream Permanent hair color in blackest black. The color was rich and made my hair so soft/shiny. I then bleached a portion of my hair and put a purple color...

About reviewer (451 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


5.0
Created with Sketch.

8 years ago

I was very skeptical to highlight my own hair since I turned it green once, yellowish once, and have had hair break off. Wanted to save a few bucks so I purchased the Ion permanent ash blonde color...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairRed

EyesGreen


2.0
Created with Sketch.

8 years ago

I had very light brown hair with a ton of red tones from previous lightening. I used 6n with red/gold corrector and 10 vol developer. I wanted to go a bit darker, medium brown. I spoke to the...

About reviewer (8 reviews)

Age25-29

SkinNormal, Medium

HairBlond

EyesBlue


2.0
Created with Sketch.

8 years ago

This hair color is NOT good for use with level 10 developers. I bought the shade 8N Light blonde (Trying to go back to my natural ligh/medium blonde hair color) and used it with a lvl 10 developer....

About reviewer (77 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


4.0
Created with Sketch.

8 years ago

I got this in the shade 4rv to help tone down the hot pink roots I got from using L'oreal HiColor Magenta. That was an error on my part as I've used it plenty before except this time I used a...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


4.0
Created with Sketch.

8 years ago

I purchased the Light Golden Mahogany Blonde with the 20 Sensitive developer. My hair is normally about a 5.5 with amber tones, which had been getting pretty crazy lately as I was using Wella...

About reviewer (2 reviews)

Age44-55

SkinSensitive, Fair

HairBrown

EyesGreen


5.0
Created with Sketch.

8 years ago

I purchased this in the shade 9na. Since i heard demis run dark, i was expecting a level 7 or 8. I applied this all over my blonde roots to create an subtle ombre effect. After 10 or 15 min, i...

About reviewer (73 reviews)

Age25-29

SkinNormal, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
Created with Sketch.
from

8 years ago

Important note: As other reviews state, this runs dark. Just how dark may vary depending on your hair's health and porosity. If you are buying for the first time, choose a shade 2 levels lighter...

About reviewer (33 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrown, Other, Other

EyesBrown


4.0
Created with Sketch.
from

8 years ago

I spent a ton of time researching this before I used it and am HUGELY grateful for the advice and comments below - so I was well prepared to expect 2 shades darker, etc. So true! I'm naturally...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

9 years ago

I am very impressed with Ion. I have been coloring my hair for the last 3 years. All sorts of colors,however, this time I wanted to try something more natural. So i had Rose colored hair (Ion...

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


5.0
Created with Sketch.

9 years ago

I am an avid at home, DYI hair person. I had recently dyed my hair a medium blonde, and toned it with Wella T-27. I decided to get away from permanent dyes, and try Demi instead. I am glad I did...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


3.0
Created with Sketch.

9 years ago

I initially liked this line. The formulas didn't feel damaging on my fragile hair, and they are DEFINITELY way better than the average boxed dye you'd get from the drugstore. ION has always been a...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


3.0
Created with Sketch.

9 years ago

This review is for the Ion Color Brilliance Intensive Shine Demi Permanent in the colour 6rc-6.4 Dark Copper Blonde. Before I start I wanna just say I'm Canadian, so you're going to see the...

About reviewer (4 reviews)

Age19-24

SkinVery Dry, Fair, Neutral

HairRed, Straight, Fine

EyesGreen


4.0
Created with Sketch.
from

9 years ago

For years I had been doing my hair with permanent color from the drugstore. Usually Garnier Nutrisse or Revlon Colorsilk. Since I got my hair cut short and its in such great shape, I decided to...

About reviewer (68 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


1.0
Created with Sketch.

9 years ago

I didn't care much for this product... I got purple to touch up my previous sort of electric purple balayage that I got from a salon a while back, but this was a very lackluster shade (more of a...

About reviewer (15 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlack, Kinky, Coarse

EyesGreen




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