This is a very pretty semi-sheer, medium rose shade with subtle shimmer (very subtle). The texture is smooth, and not sticky. The formula keeps lips moist and protects with SPF 15. There is a faint fruity scent, but no taste. The scent fades quickly and is non offensive. The packaging is practical and the gloss is easy to apply using the brush that comes on the end of the applicator. Full price is $6.50 and this product is fully worth that. However, Avon had a sale on them and I paid $2.99 :)