This is a great lightener....I always mix mine with 40 volume CLEAR developer and 2 packets of the Clairol 7th Stahe lightening activator.....this is great if you're trying to go from a dark hair color to a pale blonde.....works better than most powder lighteners......I highly recommend it!!!!! Use a good blonde toner after!

Best on the scalp lightener available! The 7th Stage Double Drabber is the only one to use. This is my staple product for maintaining my platinum hair. It's such a shame they discontinued the blue-violet toner that went with this because it gave perfect results every time. The only toner readily available to use with it is Wella White Lady (T18) which is ok but harder to get perfect results. Anyway, I love this product and have used it to do my own hair for well over a decade. In the past couple years I became unable to do my own hair and was forced to go to a salon. The salon charges a grossly inflated price of upwards of $130 just for root touch up and results are no where near to my standards. I will be recruiting someone to help me and will be going back to doing my own hair for a fraction of the salon price. Play around with this product, the lightening activator packets, and with developer volume and you will get good results. I pray this never gets discontinued.

This worked like a dream. I had level 7 auburn hair, almost to my waist, that I had been coloring with demi permanent colors over my natural blah blonde. I mixed up a batch of this stuff with 3 activator packets & 20 volume developer and left it on for about 30 minutes under a plastic shower cap. Then I mixed up another batch and added it to my roots for another 30 minutes under the shower cap. Presto chango my hair was the color of a banana. It worked perfectly. My hair did feel dry, but not overly damaged. I definitely recommend getting enough supplies for two batches if your hair is past your shoulder blades. I only got my second batch in case I needed to bleach twice, but I ended up using it. I also added 2 tablespoons of olive oil to it and still used every last drop. Luckily it bleaches so well I only needed to do it once. continued >>

I've used the now discontinued Wella Creme oil bleach kit which was ultimately too gentle to get my hair to the pale yellow stage and Wella Wellite with 20 and 30 volume developer and it just didn't life like 7th stage does. My natural hair color is about a level 6-7 strawberry blond and I use three packets of activator along with 20 volume developer and leave the bleach on my roots under a plastic cap anywhere from 30-45 minutes. I use heat, usually until my arm gets super tired from maneuvering the blow-dryer around my head.

I tone with wella white lady toner and bam I'm done! I really love having platinum hair and it just got too expensive to maintain going to a salon and I was never happy with the results (I usually had to sit through multiple bleachings because they never got it right the first time!) but now I can do my own hair for dirt cheap and have it come out wonderfully! Now if only getting the back of my head weren't such a challenge!

I have tried this product twice and am not sure what I am doing wrong. I want to achieve a light blond color but instead I'm getting a yellow orange color. I am new to this, but read so many great reviews, decided to try it. I have natural medium brown hair with blond highlights. It is getting expensive to maintain so I decided to try to do it myself. My roots are growing in fast and I want to go all blond. I am only doing patch tests until I can get it right. I tried using a 20 developer with 3 activators for an hour and then I mixed half 20 and half 30 (which equals 25 volume) with 3 activators for an hour. Both gave me same results bright yellow orange hair! I put a toner on for 15 minutes which darkened it to a strawberry blond. I am afraid of using a 40v but am thinking about trying a 30v next. Anyone have any suggestions? Please tell me what I am doing wrong. Am I not leaving it in long enough? Am I leaving the toner in too long? Do I even need a toner? Someone please help!

First I'd like to say that hair that is already dyed a dark color is hard to lift, obviously. I have stubborn black Asian hair, so this product was pretty amazing. A section of my hair is already bleached blonde (which I dye purple), so using this product on my roots was awesome! When I use box bleach from the store, it makes my natural black roots turn into a cheesy orange color. With this product I used 3 activator packets and 20 volume developer (the creme). My roots became a golden blonde while it turned the rest of my already bleached hair a nice light blonde. I definitely recommend this product to people who know what they are doing because it saves you a trip to the salon and a lot of money!

AWFUL! This stuff not only utterly destroyed what integrity my hair had left, it didn't lift it AT ALL. I've been going through the process of lifting the dark pigment from my past dye jobs so that i can go platinum again.
Now, my hair is very short (because I'm a guy) and I plan on getting it cut into a spikey cut anywayz, but I'll be lucky to have that much hair left after this. My hair up until this point was a bright orange (which I achieved from Ion's Oil Bleach Kit, very nice stuff) and was just trying to find something to lift it that extra bit to make my hair platinum blonde. After 45 minutes of waiting, you can imagine my horror when i removed the towel and plastic wrap from my hair to find that my hair had not lifted at all. Still day-glo pumpkin orange. And lovely hair rot.

KEEP AWAY.

This is the best bleach I have used for my dark (level 2/3) hair. Everything else I have tried stops at orange, and even with 2nd bleaching I still get a fluorescent yellow. I have only left it on for 45 min at a time and even then it still takes me a long time to apply it on my head so part of my hair doesn't even get the whole 45 minutes and it still lifts a lot. I used this with 3 packs of the activator crystals. No more super expensive Schwartzkopf bleach for me!

I've tried every bleach known to humanity and this is the best. It lifted my dark blonde/light brown roots to a pale yellow/white in about ten minutes. Of course, roots lighten quickly, but this was amazing! Love that you use 20 vol developer too, as I had a terrifying disaster with 40 vol and am scared to use it to bleach my hair ever again. I wish I had known about this years ago.

I used this product to take my dark auburn hair down. I recommend using a higher volume developer IF your hair is healthy enough to handle it. I also recommend using the maximum number of activator packets (3). This is much less damaging than other bleach kits, but your hair will sustain some damage. This also enables you to do a serious color lift at home, however, and you must lift to the palest yellow to get desired results from many of the clairol creme toners. Sitting and waiting is rough, but so is trying to tone hair that is too dark for the toner...Invest the time at the bleaching end for fabulous final results!