I love the color and pigmentation as long as you set it there is minimal smudging. The color is GORGEOUS., Love it will repurchase.

I picked up this and a black one at Walgreens for $1.50, and I really like it! This navy blue is a beautiful deep color, and it's not too dark to the point that you can't even differ it from black. It brings out my eyes a lot, and the liner itself is very easy to use. It's very smooth and glides easily onto my skin, and it stays for a while. Definitely will buy again.

Great navy color, nice very dark blue, not bright.
Good for brown eyes. I am a PPP with brown eyes and reddish brown hair.
Nice texture too - soft enough.

Denim Blue is a great navy liner. It's more of a true navy than many other brand's "Navy" pencils -- other brands tend to be too green, too light, or too purple. Denim Blue is a great navy! It looks awesome on my blue eyes because it brings out the navy rim around the edge of my iris. I have not found a Jordana Easyliner that I didn't like -- they all have a lead that's soft enough to apply easily yet hard enough to last all day without smearing or smudging. And the price can't be beat!

Matte color? Oh, I beg to differ. If you look closely, it has eensy shimmer particles that impart a metallic look the liner when it's on your lid. Very pretty and subtle effect, not garish or over the top for daily use.


Applies smoothly as the formula is creamy but not waxy (hate waxy! WnW liners, I'm lookin' at you!) A bit smudgy on me, but I wore it without a base and nothing survives on my oil slick lids without a base, so no real complaints there. The color does not fade as the day wears on. And the price? Oh-so-very-affordable at 1.99 each or 2 for $3 at Walgreens. Definitely a repurchase.

This is a nice, creamy eyeliner. It's a deep blue, metallic but not shimmery or frosty, very pretty. I like to wear it on its own or layer it over black liquid/gel liner. It stays put and looks lovely. I'd buy this again.

awesome e/l. stays all day on me with lumene eye mu base. smooth and pigmented, denim blue is a matte deep navy blue. very pretty on brown eyes. comes in a twist-up, self-sharpening form. cool PPP skintone, brown hair and eyes.