PROS:
- Doesn't emphasize the dry parts of my skin (around acne scars) actually hides it!
- Really, really easy to blend
- I only need about two layers and the spot's barely visible
- Pretty cheap compared to high end brands that aren't even that great
CONS:
- Quite little amount in one tube
This concealer is really suitable for Asian skin tones. Honestly, I've been looking for a concealer with a yellow undertone and I thought I'd only find it in expensive brands. Finding this concealer for me was a great relief. Definitely buying again once my tube runs out.

First, let me state a few things. I'm in my late teens, but have suffered from dark circles ever since I can remember. It's partly to do with the bone structure in my face (my brow bone always creates a shadow under my eyes) and partly just because I'm prone to them, no matter how much sleep I get. I've tried a few concealers, including Maybelline SuperStay and the Garnier roll-on one, all of which oxidised terribly on my moderately fair skin, and did hardly anything to cover the darkness.
This Za concealer, used in conjunction with my Covergirl corrector, does the job like nothing else. It covers really well, and still blends and looks reasonably natural. I've repurchased it twice, and plan to continue doing that unless I find something incredible for the same price.
A few things to note: It WILL cake if you put heaps on, however you can get away with a few thin layers (which provides good coverage), as long as you blend it in well with your finger. Creasing is okay - not terrible, but better with a base (I always use a corrector or eye gel underneath). Color selection is really the thing that lets this product down - there are three shades, all fairly yellow based, and I can just get away with using the lightest one. If I was any paler it wouldn't work with my skintone. It's not a huge tube of product, but it generally lasts me more than six months, which is pretty good. Price is amazing - about NZ$12, which less than half the price of many very mediocre "drugstore" concealers.
If I could give this a 4.5 rating I would, but as it really does an amazing job for me, I'm not going to be stingy, so I'm giving it a full 5 stars. Hope that helps! :)

PROS:
-comes in a blue tube, hygienic since it's a squeeze type
-creamy, lovely texture and very easy to blend
CONS:
-not much inside last me about half a year depending how much you use (i'm around light to medium coverage)
-only comes in 3 shades, I'm using shade 2 which is more of a yellowish based
PRICE
-I bought it for $15, not on sale but makeup in NZ is pricey and they don't sell this on ebay
OVERALL
-good, a bit pricey but worth it :) would recommend to all skin-type. I have oily/combination skin and surprisingly it last all day all I did was touch up with some powder.

The lightest shade matches me perfectly. It blends well, gives medium coverage and has a natural look. It's the best I've found so far for under-eye circles.

I have come to buy this product because of Makeup alley itself. The colour No.3 suits me perfectly and it is light on my face and doesn't make me break out. The portable tube is convenient. I wouldn't use this concealer for my under eyes because it creases. I don't recommend this product to people without yellow undertones as it might look cakey.

This concealer, it's good but not VERY GOOD or the BEST. It offers 3 shades which can be kinda hard if your skintone is smacked right in the middle of the shades. I usually use shades 2 and 3. This concealer slides off easily during the day despite I set it with a powder.
The packaging is quite nice, and hygienic since it's a squeeze tube. I usually pat it on with my fingers on my undereye area if I'm wearing powder foundation only. I will mix a tiny amount of concealer with a little of my BB cream and apply it with my Ecotools concealer brush if I'm wearing liquid foundation and needs extra coverage.
This concealer is special because it's one of the few liquid concealers you can find in Singapore's drugstores. It's quite smooth and covers fairly well.
If you find the concealer cakey, maybe you haven't been blending it out well enough. I usually pat the spot where I applied concealer to blend it out further to ensure a smooth finish.
I would definitely repurchase this concealer because it's good enough for everyday. And one tube can last REALLY long.

This concealer works well when I was still a young teenager trying out cosmetics, its creamy and conceals my purplish dark eye circles well.
But time got to me (and the concealer) and now I find this concealer slightly cakey and brings out the uneven, delicate undereyes areas even more, which is really unflattering. But then again perhaps the concealer is getting really old (I had it for over 2 years already) thats why the texture got bad.
I really like how it comes in a tube though because I won't want to dip my brush into a pot for something that i'm using for my undereyes.
Overall 4 lippies because it could have been better, but for the price I would say that just try it out if you've nothing to lose.
But I urge people with sensitive skin to think twice before purchasing because my friend got an allergic reaction from this and she had to throw it away;.

After reading all the comments here, I was super excited to try this product because I've been on the look out for a good concealer forever. I have really dark under eye circles and a few blemishes on my face that need a bit of extra coverage. I bought this in the lightest shade (#1) and it was a great match. When I applied it, it gave great coverage! However, I had some sort of reaction to it and it left my face peeling, red and stinging. I'm so disappointed because it would have been a really fantastic concealer otherwise. I don't normally have sensitive skin at all, and can use pretty much anything on my skin, so there must be some sort of allergen in this formulation. Disappointing, Za!

I bought this because of the reviews and because it's dirt cheap. And so far I've finished 1 tube and have repurchased. It conceals decently, although I find that it doesn't conceal dark circles much (I use another product for that now).

Could somebody please tell me where I can buy this in Southern California?

I was in denial about this product because i never believed that a drugstore brand can beat a counter brand like MAC/MUFE/Shu Uemura/etcetc.
I first used it when i was 15 and while i found it very good, i sincerely believed that once i started work and had enough money to afford the high end brands, i would say goodbye to this.
Fast foward to 10 years later. I am now 25, i have tried all the high end brands.... and this is *still* the best. The best. Period.
The texture is perfect - creamy, easy to blend, but not so liquid that the coverage becomes sheer. The colour (I use shade 1) matches my NC15-20 skintone perfectly, and gives my undereye a healthy look, not cakey at all!
On lazy days I like to just apply it under my eye area, on my freckles and under my chin/on my nosebridge to highlight. It looks like light makeup done right.
I have no idea how many tubes I've used but whenever there's a sale I stock up because I know I'm not going to change my mind about this. I do still test out concealers as I walk through beauty halls, but nothing compares.
I do need to set it with a powder though, if not it tends to start looking a bit shiny which I don't like.

Very good concealing power but sad to say it irritates my acne prone sensitive skin and clogs my pores.I only applied it on a few areas and i woke up to small bumps on those areas the following morning. Maybe my skin's just way too sensitive.
I use it under my eyes because the color does a great job of brightening my eyes =) I look awake and happier.
However it has the tendency to sit into fine lines so be sure to get a good eye cream as a base, i use Nivea's q10 plus eye cream =) very good combination!!
I'll repurchase this because of the packaging and price, but of course i'll only use this under my eyes =D

I have been using this concealer for 8 years and counting. I only use it for covering undereyes circle not blemishes.
Pros:
1) Covers undereye circles smoothly, and really brightens the eye with just one application.
2) I always use it after an eye cream, I am using Kiehl's avocado, so far I did not see any part of the concealer settling into any fine lines.
3) The texture is smooth and easy to blend with sufficient coverage. With just a few strokes of blending (with the correct amount), the bluish dark shadow under your eyes subside. It does not looks cakey, and photographs well. I really hate those cakey look under the eyes. I have a Bobbi brown concealer, its good for hiding blemishes, but makes my eyes look caked up and small as its too opaque for undereyes.
Cons:
1) When the tube is finishing, its hard to squeeze and might have the chance of it squeezing too much product than needed.
2) I can't think of any.
hope this helps!

I didn't expect this to be good and to be honest, I was half hoping it wouldn't be cos then I'd really kick myself for doling out all that cash in the past on Mac, Bobbi Brown, Lancome, Cle de Peau, Laura Mercier, etc etc.
Turns out, it really is as good as the reviews here claim to be! It's creamy but not so creamy that it creases *ahemBobbiBrown*. It's super smooth and covers dark circles wonderfully without accentuating eye bags. I have to use a brush and then pat it in though, otherwise it doesn't spread as well. I use #2 and the colour suits my NC20/25 complexion pretty well.
I would rate it as just under my fave concealer Becca, but for the low price, it's admittedly a superb buy.

Despite the low ratings i gave on this i would still buy it cause its affordable and it does not cause breakouts on my skin. It gives about a medium coverage. Works more for faint scars. I find myself having to reapply after few hours of usage cause it tends to slip off after awhile due to its liquid/slightly creamy texture. I suggest a light dusting of powder foundation to help it to last longer rather than using translucent powder.

my to-go concealer because it never fails me! lightweight, but opaque enough to conceal dark eye circles and slight blemishes. just dab and pat it on areas that require concealing, then dab some loose powder over it and you're good to go!

definitely will be buying again, onto my 3rd tube now!(:

I absolutely love this product! I was kinda skeptical when my friend first introduced me to this concealer. But it's really good and cheap too! Its texture is really light and it's easy to blend. It's perfect for my undereye. But when it comes to redness around my nose it doesn't really do the job for me and I have to use another concealer for that. But overall it's great for just medium coverage. Definitely an everyday musthave for me!

I really like this product as it's super light and perfect for me. I have purplish under eye circles and it conceal most of it. I also use it to conceal my pimples and it does a good job too!
Not heavy and thick at all.
Overall I love this product and will definitely buy it again.

i bought this purely to use as an under-eye concealer. i have reddish/purplish type circles which are quite obvious and this concealer is a DREAM on. it covers i would say 85% of the dark circle (which is pretty good, as you can hardly ever get a perfect 100% coverage without looking dry/cakey) yet NO creasing, caking, settling into lines, weird movement of color. the texture is very creamy and slightly thick, a dream to put on really as it's not too liquidy/runny. and it's SOOO cheap it's amazing!!! RM26.90 on sale for 9g worth of product. made in China. i use #1 (pinkish/porcelain) and i'm a Dior Nude #020 and Chanel Aqua Vitalumiere B20. i am a concealer aficionado so i know what i'm talking about. i've used Estee Lauder's (Double Wear & Disappear), Bobbi Brown's creamy concealer, Lancome's Effacernes, Chanel's Long Lasting Concealer and Dior's Nude Concealer, and may i say, ZA's is right up there in terms of quality (texture/lasting power) and effect (wear/coverage). i would soooo buy another 3 tubes (or more!) just so i have a tube on stand-by anywhere. at that price and quality, you're silly not to give it a go. continued >>

Coverage: Average, probably works well for faint scars or anything like that but not if you want a medium to full coverage
Staying power: It stays on for a pretty short time and melts away pretty quickly (note: I live in a pretty humid country, so makeup melts at a much higher rate over here)
Texture: It's creamy and lightweight
Shades: I know it's pretty limited and it seem to be more for asian skin as it works well for yellow undertones if I am not wrong. I bought the fairest shade and it seemed to work fine for me (yes I am asian, but I don't have a yellow understone, I'm more of a pink undertone)
Packaging: Usually tubes fare better when it comes to having control over the amount of product you need to use, so there is no problem in this aspect
Type of skin it is suitable for: I believe it is suitable for a normal-combi skin, as it can tend to accentuate on dry/flaky parts. That said, I haven't found a concealer that works well on dry/flaky parts.

I bought this product because I saw how well it worked for others, but sadly, it didn't work for me at all :( I was hoping to get a concealer that had a really good coverage since I do have little red scars and the areas on my face that tend to be slightly redder. Thinking of swapping or selling it as I barely touched it, but it is definitely pretty affordable so if it works for you, good for you!