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3.4

59 reviews

64%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


2.0
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14 years ago

HORRIBLE. This product FRIED my hair and turned it an ugly yellow-orange blond. The only reason I am giving this 2 stars and not 1 is because it DID lighten my dark brown hair. This fried my hair...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesHazel



4.0
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14 years ago

I think this product gets more hate than it should. Its a very decent drugstore bleach... not so different from going to Sallys and picking up professional lightener. It does lift color quite...

About reviewer (54 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Other, Fine

EyesBlue


3.0
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14 years ago

Please read if you want to use this product ! I use to dye my hair platinum from dark brown hair all the time using Sally products made by Clairol as well. The developer in this product is a 40...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBrown


1.0
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from

15 years ago

If you want to go light blonde or platinum save yourself the hassle and go to a salon. Even if you can;t afford salon color go a a beauty school or training class and have a student do your hair,...

About reviewer (620 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


1.0
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15 years ago

BEWARE. This product is really awful. Okay well most of my hair was a medium/light brown with blonde highlights and darker brown underneath. I thought since the box claimed it can bring black to...

About reviewer (12 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlond, Straight, Medium

EyesGreen


5.0
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15 years ago

I had made the mistake of taking a color remover out of my hair too soon - leaving it an orange that would make pumpkins envious. So I used Born Blonde Maxi and I was able to get my hair to a light...

About reviewer (1 reviews)

Age44-55

SkinOther, Medium

HairBlond

EyesHazel


3.0
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15 years ago

If your hair is falling out, or it burns. You might have all ready had damaged hair from the start. If you shampoo every day, using hair spray or gel, using irons, ect it all damage your hair over...

About reviewer (1 reviews)

AgeUnder 18

SkinOther, Other

HairBrown

EyesOther


1.0
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from

15 years ago

I have natural dark blond hair but have been bleaching to platinum for a while. this is the first time I've tried this bleach. I wouldn't recommend it for someone who doesn't have very dark hair...

About reviewer (12 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


2.0
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15 years ago

yikes! First my hair was orange , perhaps I didn't leave it on long enough so I bought the advised shade of color to use afterwards and then it was neon yellow.. and orange... I ended up buying...

About reviewer (214 reviews)

Age36-43

SkinNormal

HairRed

EyesBlue


3.0
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15 years ago

I had dark blonde hair, and was attempting to go lighter. I study a lot about hair coloring, so I did my research before trying this. As expected, I got Tweetie Bird yellow hair. Luckily, it didn't...

About reviewer (331 reviews)

AgeUnder 18

SkinNormal, Fair, Warm

HairBlond, Wavy, Fine

EyesGreen


1.0
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from

16 years ago

Terrible result! My daughter used this in an effort to return to her blond hair, from a medium brown, and she came out a awful light orange with yellow-y roots. And yes, we did the strand test,...

About reviewer (13 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesGreen


1.0
Created with Sketch.

16 years ago

If you want to go from Black/Brown/Auburn to Platinum Blonde, GO SEE A PROFESSIONAL STYLIST. Maybe this product would work as intended on a light brown/blonde, but definitely not someone who...

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


3.0
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16 years ago

I am basing this review off of my swatched hair, which shouldn't make too huge of a difference, but important to note nonetheless. Anyways, I've been toying with the idea of going platinum blonde...

About reviewer (60 reviews)

Age19-24

SkinDry, Fair-Medium, Warm

HairBrown, Straight, Fine

EyesBrown


5.0
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16 years ago

Overall, I was really happy w/my results from this. Naturally, I have dark, ashy blond hair that I usually make a warm, chocolaty brown in the winter. When my roots started coming in and the brown...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone

HairBlond

EyesBlue


1.0
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16 years ago

I followed the directions EXACTLY and I got a 2nd degree burn, hair loss, bright orange hair, and had to cut off atleast 16 inches of my beautiful hair. : ( In other words... horrible. I don't...

About reviewer (4 reviews)

Age19-24

SkinOily, Tan

HairBrunette

EyesHazel


4.0
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16 years ago

I've used the Born Blonde Maxi as well as the Born Blonde Ultra Blue to bleach my hair (I didn't notice too much of a difference between the two, although I think the Ultra Blue lightened my hair a...

About reviewer (40 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesHazel


2.0
Created with Sketch.

16 years ago

I went from black to orange. I was expecting it.. but it burnt my scalp so bad it started to bleed and scab. No hair loss though, thank god. You don't get enough conditioner. I do like the new...

About reviewer (31 reviews)

AgeUnder 18

SkinDry, Fair

HairBlond

EyesGreen


4.0
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17 years ago

This is just your average bleach. It's going to turn your hair a not-so-pretty color, but you're supposed to tone afterwards. It does the job at lifting color out.

About reviewer (23 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


5.0
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from

17 years ago

Works well, does its job. Not much else to say. :)

About reviewer (170 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairRed, Wavy, Medium

EyesBlue




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