This is a matte clay that holds really well. It's best suited for layered styles, spiking, and lightly using for better hold. The clay is quite thick, but doesn't feel gloopy or slimey. I usually put a decent sized glob on my hand, rub them together, and apply lightly to my the layers in my hair. It looks awesome!
The one issue for this clay is the packaging doesn't seem that great. My particular jar dried out a little, but I think it's more because of me forgetting to close it (oops, lol). So be careful!
Some matte clays at the drugstore (Like BTZ's Rock On) don't perform nearly as well as this one. I've found it to hold up really well and worth the price tag.
I accidentally lost mine, so I'll definitely be repurchasing. :)