Another goodie from Special Effects! Like most of the other SFX colors, this dye is vibrant, long-lasting, and gives rich, beautiful color. Pimpin' Purple can best be described as a red-based purple - it's way more purple than a standard burgundy, but not quite a true violet. Probably the best way to describe it would be a bright purple-plum color. Unlike a lot of SFX dyes, this color CAN be applied to darker hair, but the results will be more subtle and not as long lasting - it'll look like dark burgundy lowlights with an extra shot of purple, and unless your hair is super porous from chemical damage, it'll likely be gone in a few weeks with regular shampooing. Applied to bleached hair (mid-tone blonde or lighter), this color starts out as an extremely vibrant purple-plum, then fades to hot magenta, and finally finishes off as a pale pink when nearly all the color's been washed out. If the hair it's applied to is a darker shade of yellow blonde, it'll start out looking great, but fade to kind of a funky salmon color instead of a pretty pink, so beware! To make this (and all SFX colors) last longer, use a sulfate free shampoo, wash hair in luke-warm water as opposed to super hot, and shampoo every other day as opposed to every day if you can. Overall, this is an excellent color and excellent dye. If you're looking to go multi-toned with this, it pairs extremely well with Atomic Pink, Deep Purple (subtle contrast here but gorgeous in the sunlight), and nearly all of the SFX blue shades. If you've got a ton of red tones in your skin though, skip Pimpin purple and go with Deep Purple instead, which is a true purple that won't play havoc with red-toned complexions like a plum color will.