This is part of the new Fall 2012 Desert Twilight collection. Evening Rose is a non shimmer deep neutral rose with a touch of mauve that's very flattering. Not too bright or dark. This goes on smoothly, and is long wearing. The entire collection is nice, but this was the color that worked the best for me. BB's main collection is mostly too warm/yellow, and I can't wear most of it, but this fall collection is heavy on plums and neutral rose colors, and worked for me. This is a lovely lipgloss...no complaints whatsoever, except the price. It's a bit steep, but if you like the quality, then to each her/his own.