I would give this a 10. It is really worth buying. It makes you glow. I put it on, add minimal makeup, then spray with the new NYX dewy finish make up setting spray (also a 10!) . the whole look lasts till bedtime.

These two items have cut down on my products needed and application time and reapplication time by half.

PROS:
Makes foundation look AWESOME. It gives your skin a soft "glow from within look." Because I have skin on the oilier side, I set with a finishing powder and the combination of this and the powder are perfect. The powder stops it from looking too glowy (aka oily) and this stops the powder from making my skin look tired and dried out.

CONS:
I hate the fragrance. It's a little too strong for me and I really just prefer products that don't have any kind of lingering smell to them. Also, this contains alcohol which is a known skin irritant and can dry the skin out.

Overall, I still choose to use this product but a fragrance free, alcohol free version would be ideal.

Edit- sampled the famous MAC strobe cream today- realized it is the exact same thing as this! Lol
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This is an amazing amazing product. i WISH it had more hype surrounding it, it definitely deserves it. I use it like a base, before powder foundation--or i mix it into ANY liquid foundation.. and it makes my skin look amazing. (Flawless, glowing, radiant. NATURAL. Not fake or overdone.) The foundation gives coverage, this gives the most amazing luminescence. It's such finely milled shimmer, much more finely milled than any "highlighter/illuminator" i've tried at sephora's or anywhere.
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It has a bit of pinkish purple tinge to it, but when you smooth it onto skin it makes you look subtly glowing, radiant, healthy, and kinda like you're blushing. I used this on a girl when i was doing her prom makeup, the second i put this on (no other makeup), her skin was transformed--her mother was standing by watching and had to know the name of this product.
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Recommended to ALL THE GLOW-OBSESSED MUA-ERS!
edit: noticed this is categorized under "bb cream" it is so not! it's just an illuminating lotion, no tint or long term skin benefit properties.

This is NOT a beauty balm in the traditional sense. It's not even a beauty balm in the Western usage of the term. It's a shimmery lotion. That's it. There's no tint, no coverage, no skin care benefits. Just a shimmery lotion.

That being said, I really like it! Not as an all-over face cream as (I think) it's intended, but as a highlighter. A little dab on each cheek bone looks lovely and helps give some definition to my face. Would I buy it again? Definitely! But not for a while since 30mL of this stuff will last a very long time!