Although it's not much of a lipstick,more of a tinted lipbalm I'd say,it's really flattering on the lips and you can tell it's there even after 2-3 hours. I always receive compliments for my lips whenever I wear this.Not really pigmented,as all Essence lipsticks,but reeeeally moisturizing and smooth. Plus,it smells like vanilla,so it's pleasant to have on your lips.Conisidering its price I would totally buy it again.It has a cute name too :P

This is quite a good lipstick. Vey sheer on my bright red lips, so I tend to run a bit of yellow concealer over them (not a lot, just literally patting it on) and then put the lipstick over it. Creates a gorgeous pinky tint. Delightful to smell and wear! Overall great lipstick for the price point

I discovered Essence a few weeks ago after hearing rave reviews about it. I started with a few items for the face, then decided to go for the lips also. I usually don't wear lipstick, but "All about cupcake" really is a subtle colour, not so pale that you'll look like a ghost, and not too bubble gum pink.
It's really easy to apply, the consistency is creamy, it doesn't make my lips dry... I really like it. The little plus, it smells like candy :)
For the packaging, it's a bit flimsy but for that price it seems logical.

not shimmery, wearable mid toned pink color. the color is ideal for summer. creamy texture, opaque and not streaky. smells vanilla&honey. BUT its not moisturising. it actually dries my lips continued >>

A really nice everyday lipstick!
The lipstick is sheer and extremely creamy! It's comparable to MAC's lustre finish lipsticks, so if you want a dupe, this is a great one because they feel the same either way.

The pink colour is really subtle and matches my warm undertones. There is no shimmer which is a plus!

Packaging isn't that great. It looks cheap and looks like a little girl's play makeup (not good).

However, for 3$AUD what do you expect, as long as the product works :)