Light with yellow undertones. I have seen lighter, it may be a tad lighter than my skin, I would estimate NW 15-25 would be okay if you want it to match your skin shade, but bb creams are not meant to serve that purpose.
Contains 10% Vitamin mix: A, B3, B5, C, E, F, H and Blue Complex (why I bought it)
Has sufficient sunscreen, not the best, but usable.
Looks natural on, very beautiful. (not obvious you're wearing makeup)
Not drying, not oily.
It smells exactly like used baby wipes, but only initially.
It needs a good moisturizer underneath(its winter now), not really a con, but it would help MY SKIN to be more moisturizing. haha
Does not have SPF 50 or pa+++, (but its still high enough to use)
Overall, I really like it. Im going to finish the tube (hopefully) and I'll update with any new information I find. :)