EDM.com describes this color as a creamy ivory shade with a matte finish. I think that is an accurate description, but it has turned out a little darker than expected. A lot of the light matte colors by EDM have some sort of undertone that is either pink, yellow, or greyish. This is a pretty straight-up neutral cream ivory color. However, this is not a totally light color - more like a light-medium ivory color. I was hoping this was going to be something to lighten my lids a bit, but no dice (for reference, I'm NC20-25). I am glad this is a matte, since they could have chosen to make this a different finish. I have a tough time with some of their pearl or shimmer shadows having way too much glitter/shimmer fall out. This is a nice matte shadow with good pigment and lasting power. Price - this is $7 for the mini size at their website. The mini size is actually a lot of product. I've yet to get through a mini sized shadow by EDM!