I love Chanel's Rouge Double Intensites and so I was very exited to see this new color for Fall 2011. No need to wait for fall to wear this one if you are medium skin or darker or if you have lighter skin and like a bold lip. This is a beautiful cool toned deep rose if applied full on, Applied with a light hand, it is a beautiful berry stain. Rose Morganite wears very well, like most in this line (the frosted/pearl colors don't wear as well IMO). For me, the color wears off evenly and is mostly gone after about 8 hours. BTW, if you caved (like me) and bought the Chanel Rouge Shine only to find that they are way to sheer and lack staying power, they look lovely applied over this.