Love the formula of these lipsticks as they are perfect for Spring and Summer! The apply like a lipstick, but have the feeling of a lip balm with sheer, buildable color. I am a NC 30 or 35 and have medium pigmented lips. Unique shows up as a berry pink with a gold sheen. The color looks very natural, yet isn't as light as most of the other pinks in this collection. It really warms up my face and adds a nice pop of color and shine. The color lasts even when the shine wears off and I did not experience bleeding of the color either. I will purchase a few more as I love the quality and colors of Chanel lipsticks! UPDATE: I will not be purchasing more because they just don't wear long enough. I have never had a problem with lipsticks wearing no matter what the formula or brand, so these aren't for me.