Like the previous reviewer stated, this pulls very red on me. I was hoping for a true berry color, but what I got was a blackened red color. In terms of quality, it's excellent- the glitter is *very* finely milled (grown-up glitter, most definitely) and the lasting power is great. Over primer, this shadow packs a punch. Without it, it can be worn as a sheer wash.
At the end of the day, however, the color didn't work for me, so I exchanged it for Black Sparkle. If you an pull off reddish e/s, then definitely give this one a try!
EDIT: I tried this again with a different e/s base (BB Long Wearing e/s in Shore) and this time it actually looked like it was supposed to! There's very little red and more purple. WIN.
This is a new color for Holiday 2010. It is like Black Plum but more "red." I returned it and exchanged it for Black Plum, my original favorite from BB. This just had too much red in it for me. It has been out for months - surprised not to see a single review yet.