Best drugstore eyeliner that I tried (up until now that is, April 2013) because it is cheap and very well made. The packaging doesn't look cheap at all. It's like the drugstore version of chanel waterproof eyeliner. Of course chanel's eyeliner stays better and longer compared to this one but it's a lot more expensive too. It does smudge a bit for me, but its nothing major and and this price, I can't complaint. Love it!

This is a nice black eyeliner although I still experience smudging with this, despite its waterproof claims. It defiantely smudges less than most eyeliners *cough cough Maybelline* and stays on my waterline for considerably longer than other brands.
I wouldn't buy this again just because I don't like worrying about whether my eyeliner is smudged or not

Brilliant. Amazing that you don't have to sharpen it. Stays on all day. Great for top lid too because it draws easily. Best eye liner yet.

It was nice and stayed on long but the lid was quiet loose, i kept loosing the led and i thought the smudger was bad nd pointless. Overall i think the eyeliner is good its self without the fancy packaging.

This is the best pencil liner so far for me
I've tried so many and they all smudge
it's cheap and last all day. i've used up 5 of them already
and will definitely repurchase it again!!!

The application isn't smooth.
I bought this to be put on my waterline. Didn't do it. As a matter I'm returning this for my money back.

I was looking for a black drugstore waterproof mascara to use, and I was so excited when I came across this one because of all the good things I had heard about it. For a while, I liked it a lot, but I realized after trying much better eyeliners that it's really nothing special.
PROS:
-Comes off easily with makeup remover
-Waterproof
-Cheap price

CONS:
-Not as black as I would have wanted it to be.
-Application isn't really smooth
-Doesn't last a long time at all
-Doesn't look really black on the waterline

Overall, I would rather spend my money on something like Urban Decay's Perversion eyeliner than on this. UD's eyeliners last a pretty long time, and the application and pigmentation is way better IMO. The Rimmel Exaggerate Eye Definer is good, but it's not really something I really recommend. I prefer the Rimmel Scandal Eyes Eye Kajal, which is actually a pretty good dupe for UD's Perversion.

Dramatic black, nice texture, good packaging and dirt cheap. However, I have to reapply it throughout the day, and by evening it'll be smudged all around my eyes. It goes on quite thick and definitely isn't for someone who wants to look understated. I've been using it for years because I get through eyeliner very quickly so I want to keep to cheap drugstore makeup, and this is the best one I've used from the lower end of the market.

This eyeliner doesn't even last more than a hour, it completely disappears whenever I check my makeup outside. Such a disappointment, but with this price I guess I shouldn't complaint too much. However, for a waterproof liner this product has the least staying powder out all the ones I used before. I haven't found the perfect liner yet, but this one is definitely the worst so far. I believe even with this price you can get a better liner that's easier to apply and staying longer.

Sadly, this left me with terrible raccoon eyes! I really wanted to love it for the price and the fact it has a built-in sharpener and smudger. I had a regular office day, no extreme heat or eye-rubbing. By the early afternoon it was so bad, I looked like Fester Adams. Booo! Unfortunately back to my pricey ones.