I confess I use pure honey as facial mask and get good results; however, this honey mask is way better and worth trying. First, pure honey is very sticky and hard to apply, while this mask has high content of honey, it is creamy in texture and easy to spread. Secondly, because this honey mask contains large amount of shea butter, it smells really good and nutty. Finally, while pure honey does a fairly good job hydrating my skin, this honey mask actually improves my skin texture and fine lines. Just apply a thin layer around the eyes and I can see the difference right after rinsing off the mask. Furthermore, if I use just a thin layer of the mask, I can leave it over night, and achieve a perfect soft and smooth face the next morning. Honey is good, and this honey mask is super! Iíll definitely re-purchase.