57%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


4.0
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from

12 years ago

I used this in the ‘Medium Auburn’ shade, and I am quite pleased with it. It did exactly what I wanted it to do, which was add some reddish tones to my medium-brown hair. I picked this up on...

About reviewer (204 reviews)

Age36-43

SkinNormal, Fair, Neutral

HairBrown, Curly, Medium

EyesBrown



2.0
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12 years ago

I used Dark Brown and my hair turned out black. I was trying to get back to my natural Asian black hair but this shade of black was even darker than that, and had an obvious fake tone to it. It is...

About reviewer (20 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


2.0
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from

12 years ago

Ok, I have very dark blonde hair naturally, I would mostly call it brown but it does have some blonde bits at the front. I tried dyeing it with the lightest blonde, it went horribly wrong, though...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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12 years ago

Natural hair color: auburn Starting hair color: medium brown Used: Lightest blonde (10) It was on sale, and I had a coupon, so I figured i would give it a try. I started with medium brown...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown


3.0
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12 years ago

Dyed my hair for the first time in about 5 years. Great color and coverage initially then it began to fade. Really dried out my hair and gave me split ends that I couldn't get rid of no matter how...

About reviewer (10 reviews)

Age19-24

SkinNormal, Medium, Not Sure

HairBrown, Other, Other

EyesBrown


2.0
Created with Sketch.

12 years ago

While i LOVEd the hair color i achieved from it..the first two days it was awesome..and i expected it too fade but everytime i washed my hair i could see my hair get lighter and lighter. I even...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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from

12 years ago

This product did not cover my grey roots and didn't really change my colour much. I didn't really see the point of the comb either and the solution was was too watery and splattered down my back,...

About reviewer (5 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesBlue


5.0
Created with Sketch.

12 years ago

I'm impressed, and I'm never impressed completely with at home color! The product isn't overpoweringly smelly, covered all my grey evenly, and actually turned the color foretold on the box exactly!...

About reviewer (54 reviews)

Age36-43

SkinDry, Medium, Warm

HairBlond, Wavy, Fine

EyesHazel


1.0
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12 years ago

Wow, what an idiot I am. Spent all summer taking the dark brown-almost black hair color out of my hair. My hair ended up too light, so i would put medium brown colors that would fade extremely fast...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesGreen


5.0
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12 years ago

This is the best OTC hair color I've used. Even my hairdresser-- who isn't happy that I color my own, but understands I'm both too cheap and too lazy to have it done professionally-- mentioned that...

About reviewer (78 reviews)

Age36-43

SkinDry, Fair, Cool

HairBrunette, Wavy, Other

EyesHazel


5.0
Created with Sketch.

13 years ago

I know that normally this is quite high priced for a DIY color but got it on clearance for less than $3 @ Walgreens. PLUS, IT WAS IN MY PERFECT COLOR!! I also got 2 'John Frieda' foam kits at...

About reviewer (34 reviews)

Age56 & Over

SkinNormal, Fair, Neutral

HairRed, Curly, Medium

EyesBrown


5.0
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13 years ago

Have tried a lot of the DIY colors, but this is my fave. Wish they would bring back Medium Golden Blonde, but I have used its equivalent since then and gotten similar results. I have light brown...

About reviewer (12 reviews)

Age30-35

SkinOily, Fair-Medium

HairBlond

EyesBlue


5.0
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from

13 years ago

I used the Perfect 10 in Lightest Cool Brown for my review. For reference, my hair was previously a darkish strawberry blonde color that had too much orange for my liking. It wasn't super...

About reviewer (77 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

13 years ago

I am suprised by the bad reviews for this hair color. I have been using this every (3-4) months for the past (2) years to color my dark brown hair jet black. Its easy, quick, and it lasts longer...

About reviewer (47 reviews)

Age30-35

SkinCombination, Medium Brown, Warm

HairBlack, Wavy, Fine

EyesBrown


3.0
Created with Sketch.

13 years ago

Meh. It's very runny, stung and smelled really harsh. My mother helped me. I've colored my own hair before, but this is so messy, I could never with this. I bought it in medium auburn (auburn...

About reviewer (64 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrown, Straight, Fine

EyesBrown


1.0
Created with Sketch.

13 years ago

Nah...I was hoping to achieve the color listed on the side of the packaging, but this really did nothing at all for my hair. The roots lifted a bit lighter, but the next day, I noticed they looked...

About reviewer (193 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

13 years ago

I use the light ash blonde, and it's beautiful. Sometimes, especially in the winter, I like to go a bit dirtier blonde and I buy medium blonde shade and that works very well too. This hair dye...

About reviewer (290 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBrown


1.0
Created with Sketch.

13 years ago

I hated this dye. I got medium ash brown and it came out the harshest inky looking unnatural shade of dark brown.Everytime I washed my hair there was dye still coming out for the next week after...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


3.0
Created with Sketch.

13 years ago

For an at-home hair color, average. However, for the way it is advertised as "professional at home color" and for the pricing compared to other dyes (11-$12 a box), a much worse outcome than I had...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Coarse

EyesGreen


4.0
Created with Sketch.

13 years ago

I started using this product in Light Auburn more than 2 years ago, because I love the fact that it's fast and this shade of Light Auburn is really the shade I want. Problem is, the packaging on...

About reviewer (13 reviews)

Age44-55

SkinCombination, Fair-Medium

HairRed

EyesGreen




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