theBalm Cosmetics

Marisa Shipman is the founder and CEO of The Balm. The makeup company is based in San Francisco, CA and launched in early 2004. They are known for their multi-tasking cosmetics and have a complete line of face and hair care formulas.The Balm products are now available in more than 100 nations around the world.

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153 products

3,851 reviews

77% would repurchase

Recent theBalm Cosmetics Reviews

Highlighters -theBalm Cosmetics -Mary-Lou Manizer Highlighter

on 12/7/2018 10:23:00 AM


It’s a very natural highlight but definitely buildable, although a little bit light I feel like it would fit a lot of skin tones.

1 of 1 people found this helpful.

Foundations -theBalm Cosmetics -Even Steven Whipped Foundation

on 11/9/2018 5:35:00 AM


I agree with Lanigirl48's review, and it appears we're both in the same age group. Although the container is very small, and it might seem not much product would be included, this foundation covers so well that only a tiny bit is needed to achieve a really flawless face. Age spots are easily hidden with just an extra bit applied directly to the spot with your finger, brush, Q-tip or other applicator. I finished my first jar and am off to purchase a second. The only caveat for me is that I wish there were more shades available, and as I hit the bottom of the jar with this the product did seem to have dried out somewhat. Still a great purchase and unlike any other foundation I've ever used. With its trendy-cute packaging, I almost didn't purchase The Balm products. So glad I did, because everything I've used from this line has been comparable or better to highest end products.

3 of 3 people found this helpful.

Lipstick -theBalm Cosmetics -Meet Matt(e) Hughes Long Lasting Liquid Lipstick (All Shades)

on 11/7/2018 9:58:00 AM


theBalm had a flash BOGO Free sale so I jumped on the chance. I'm infallibly in love with their Mary Loumanizer and have been dedicated to it for over 8 years, yet I hadn't tried any of their other products!

Lots of shades were sold out but I got my hands on Sincere (a sophisticated pink-brown nude) and Dedication (a berry red). When I first applied these - wow - I really like the mintyness!!! Most lip products tend to have vanilla or notes of some dessert, but I find these smells too nauseating to wear after 5 minutes. The mintyness goes away after applying, but that was such an experience. That alone makes me want to get more lippies and especially in shades that were previously sold out.

Everyone buys liquid matte lipstick for its long-wearability and performance, and this performs BEAUTIFULLY. I wore Dedication out to date night, and though reds have a streak to somehow get on your teeth, it NEVER transferred to my teeth. Same with Sincere. The only lip makeup transfer that happened was if the lipstick came in contact with food - on a fork, on a straw - but never my teeth. Smile all you want, ladies! Another thing - the formula didn't feel drying and didn't flake. I used to love my Milani Amore Mattes until I realized how horribly they flaked and transferred after a few hours, which led me to consider buying these lipsticks from theBalm. The formula is very comfortable and featherlight, I forgot I was wearing lipstick except for when I saw the traces left on my dinnerware.

Definitely, definitely recommend.

1 of 1 people found this helpful.

Palettes -theBalm Cosmetics -Nude 'tude Eyeshadow Palette


I love this palette, and over the years it’s become the only palette I use all the time.
But I get why this palette has a fair amount of dislikes.
Personally for me the colors are super wearable. I love that there’s a good mix of matte and shimmer shades which makes it easy to create different looks for both daytime and nighttime.
BUT you definitely need an eye primer or some sort of eyeshadow base with this, as most of the colors are not long wearing. I usually use a neutral cream eyeshadow under this. Also, some of the colors especially the shimmer shades have more fallout compared to others.
The brush that comes with the palette is alright, I didn’t have trouble with it, but I use other eyeshadow brushes most of time.

2 of 2 people found this helpful.

Tinted Moisturizer -theBalm Cosmetics -BalmShelter Tinted Moisturizer SPF 18

on 10/24/2018 7:37:00 PM


Loved this in the beginning. Buildable coverage and went on so smooth and perfect. Then I developed awful acne all over my face and this is the only thing I added to my routine. Boooo

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