benefit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (

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616 products

39,572 reviews

58% would repurchase

Recent benefit Cosmetics Reviews

Mascara -benefit Cosmetics -Roller Lash Mascara

on 3/19/2019 10:10:00 AM


The question: what one item to bring when stranded on a deserted island: this is it. HG. Period. I’m quitting all drugstore mascaras and proclaiming that you should save your money and get this instead. It’s worth it. What’s in my mascara wardrobe now? Wander beauty mile high, badgal bang, maybelline luscious sensational. Since I’m not shipwrecked, i will accept badgal bang only because I love me some big lashes with cat eyes. But with no eyeliner, this mascara is enough. More than enough...its everything for me. ADULATION

1 of 1 people found this helpful.

Eyeliner -benefit Cosmetics -Roller Liner Eyeliner

on 3/19/2019 8:59:00 AM


I have been using this every day for the past 3 months and it is easily the best liquid eyeliner I have ever used. I'm not exaggerating when I say this is the liquid liner I have been looking for. I've been using the travel mini size and the nib is just now getting to where it's not quite sharp and I need to replace. But it isn't showing any signs of running out of liquid yet. This is extremely black, applies smoothly and on me it is completely smudge-proof, doesn't flake and doesn't budge once it's dried. I put on a thick winged cat eye with this over eye primer and eye shadow and it stays in place all day. The downside to this is if you make a mistake applying it then it's impossible to remove easily without taking off everything underneath it.

I don't know why my experience with this eyeliner is so much better than the other reviews. I have also had no problems with the packaging. I've already re-purchased so I have one ready to go when my current eyeliner runs out. Other liquid eyeliners I've liked and repurchased haven't been as good as this. Eyeko is close but fades before the end of the day. Kat Von D doesn't apply as well and irritates my eyes. Bourjois Volume Clubbing is almost perfect but sometimes flakes. Roller liner doesn't have any of these issues. The only thing I would change is for it to have a sharper/finer tip, but it's not a problem as long as I'm precise with my application.

1 of 1 people found this helpful.

Mascara -benefit Cosmetics -They're Real Lengthening Mascara


I got a sample of this product in the mail and I have to say, I'm glad I didn't spend money on it. It smudges super easy and I end up looking like someone punched me in the eye in about 5 minutes even though I haven't touched my eyes. I've tried to use it 4 separate times and every time it smudges and I have racoon eyes.. I expected a lot more from a $30 mascara.. I've bought much better ones for under $10. So save your money people, it's not worth it. Although, I will say it 100% delivered what it said it would, but what good is that if it's going to be all over your eye area?

Brows -benefit Cosmetics -BROWVO! Conditioning Primer Nutrient-Rich Eyebrow Primer

on 3/15/2019 2:08:00 PM


I got this as part of a set from Benefit (more for their brow pencils) and I thought a brow primer was excessive? Needless to say, I will be repurchasing this. This made such a difference to the longevity and look of my brows and has reduced the amount of time i spent on my brows in the morning. I have thing and relatively sparse brows so anything that will help me with volume I'm all over.

I did try out the NYX brow primer in comparison but that formula is a lot thicker than this product so I find this formula more elegant and easier to use, along with better packaging. Benefit has a built in comb but the tip also gets quite messy as product gets stuck in between (mind you it's easy to clean off) but it is a lot easier for application vs. the doe foot applicator that NYX uses. I also find this product lasts a lot longer and so even though it's more expensive, I won't have to repurchase this as much.

Would definitely recommend! Try out the mini if you don't want to dish out for the full size (I'll be repurchasing the mini because it takes me months to finish up the mini anyway and the price differential by weight isn't that different with the full size).

2 of 2 people found this helpful.

Bronzers -benefit Cosmetics -HOOLA

on 3/12/2019 11:12:00 PM


This is a great bronzer and I understand why it is a cult classic. The color is good (not too orangey for my skin), all-day staying power, and although pricey it took me a looooong time to use it up. It’s pigmented enough where you don’t go through the product quickly in an attempt to build up color!

I really can’t ding this on anything and I would not hesitate to recommend!

2 of 2 people found this helpful.

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